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San Diego Startup Week 2020 Session Voting

This year, our community will vote for some of the sessions that will be at San Diego Startup Week. Final schedule will be announced in March.

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Does 'Fail Fast' Really Make Sense?

Does 'Fail Fast' Really Make Sense?

Founder Track

There are a number of things wrong with the idea 'fail fast'. First, it starts with the word fail, and entrepreneurship is about winning. In this session, we will explore the idea of failing fast, what it means, why learning isn't failing, and when it may make sense. Then, through some real world examples, we will look at key characteristics and practices that are essential to win in innovative startups. I'll reveal some of the key strategies and mental disciplines that I've used in my career that resulted in raising over $200 million in capital, driving over $2 billion in M&A, and having multiple exits with my companies.

115
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Data, Values, Survival, Success

Data, Values, Survival, Success

Data Track

GDPR, CCPC, and the raft of new regulations will impact how you use data, no matter how big - or how small your company is. From someone who started building privacy plans over 20 years ago, learn how to incorporate customer privacy into your values and your business.

112
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Rational Design: As little as possible, but no less

Rational Design: As little as possible, but no less

Designer Track

After 20 years of applying the design process to countless client situations, one pattern is clear: far too often we do far too much. Most clients don't need most of what we do, and I think it's time we require a rationale to include a step in the process rather than to skip a step.The tenets of UX design — building empathy, understanding stakeholders, starting small, customizing solutions — should be applied to the design process itself. We call this approach Rational Design, and it saves our clients time, money, and frustration on the way to an informed, reliable, high-quality solution shrink-wrapped to fit each unique problem space.

112
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Unleash Your Branding Brilliance to Attract Your Next Level Clients

Unleash Your Branding Brilliance to Attract Your Next Level Clients

Marketing Track

Your personal brand is the promise of an experience -- it’s the way you tell the world who you are and what you do. Done well, your brand can position you as relatable and memorable, and most importantly: result in more clients, opportunities, and influence. Harness the power of your brand in order to captivate and engage your ideal clients.During this workshop, you will learn how to … > Get clear on your brand> Connect your vision, voice and visuals to create a strong personal brand> Establish a strategy to bring your branding brilliance to your tribeWorkshop attendees will walk away with: 1) clarity on your branding language (the WORDS to use in your marketing and during in-person networking). 2) an understanding how you want to be SEEN by your tribe3) a specific RECIPE of PHOTOS to use in your marketing arsenalYou can see an example of the "Brand Planning Guide" workbook by visiting www.marcybrowe.com

112
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Growing a local engineering team in a highly competitive market

Growing a local engineering team in a highly competitive market

People Track

If you're trying to build- and grow an engineering team today, you're probably having a difficult time attracting local talent. Although there are plenty of amazing career switchers (self-taught / code school) who'd love to work with you, you're probably not giving them much of a chance, instead waiting for them to have the magical 2 years of experience. Over the past year, almost half of our new hires have never had a real developer job before. We've made learning- and growing together part of our team's DNA, and structured the way we plan, assign, and execute projects, in a way that makes it safe and effective for very junior engineers to contribute. In their first year, they get to work on different parts of our platform, so they can figure out what they love doing and what they're great at, and finally make the next leap in their career. In this session we'll share what works for us, and hope it'll help you build an amazing engineering team.

109
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The Commoditization of Algorithms

The Commoditization of Algorithms

Data Track

As a manager in charge of building data science based products, it is a constant challenge to prioritize the right things to build versus buy in a resource constrained environment. No one has unlimited data science talent. So given this, it is critical to know new technologies and understand what is truly proprietary to your organization versus a commodity.Technologies like AutoML and the prevalence of well trained algorithms have made it easier than ever to find accurate models, yet companies are continually prioritizing their data scientists to build algorithms that have become commoditized. Combined with this with the fact that Gartner estimates that 87% of data science projects never make it into production, it is an incredible economic waste.In this talk, Daniel Huss will walk through the best practices of product management when prioritizing which algorithms to build internally, as well as hi-light the latest technologies that are making many algorithms a commodity.

107
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Kickstart Your Product Build

Kickstart Your Product Build

Developer Track

Are you struggling to build a product? Learn tips and tricks to rapid MVP development with FullStackJS using Loopback and ReactJS. You will go from app design to RESTful services and minimal UI all in this 90-minute session. Learn how to establish a critical path, avoid vendor lockin, and leverage frameworks and libraries to get started quickly and iterate over your first few sprints. By the end of this workshop, you will be able to plan and build a solid foundation for a new web application. This workshop is perfect for beginners with about 6-months to a year of experience that have familiarity with HTML, CSS, and JavaScript. If you know some basics, you will learn how to translate that into the start of a product.

107
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Building and leading a high-performing sales team

Building and leading a high-performing sales team

Sales Track

In this session, Katy will dive into lessons learned from building UberEATS Seattle's sales team from the ground up to become a top-performing team of 21 people. This session will help entrepreneurs identify ways that they too can build high-performing teams, especially focusing on areas of team culture, accountability, and leadership.

104
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Online Marketing Essentials for Startup Growth Hacking

Online Marketing Essentials for Startup Growth Hacking

Marketing Track

You could be a great content creator and have a great startup business. But you could be totally missing the mark with your online marketing. If you're ready to engage your target market and get more people to take action and share your product/service with their networks, then it's time for a marketing checkup to diagnose the cause and put in place a growth oriented marketing strategy. In this session, entrepreneurs will learn how to: 1) Grow their visibility and become known as an industry leader2) Think like a customer attraction marketing master3) Reveal the single most important key to getting more engagement4) Identify the common mistakes entrepreneurs make that costs them visibility on social media5) Build the ultimate social selling system

102
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Pitching Your Commercial Cannabis Business

Pitching Your Commercial Cannabis Business

Founder Track

Challenges and opportunities in the legal cannabis sector go hand in hand. Making it one of the most unstable business environments since the market crashed over a decade ago. But within the instability of the legal industry, lie a plethora of opportunities which have yet to peak.In this session we will explore the different factors directly related to your success in pitching your business, raising capital as a cannabis entrepreneur, and strategies that can help your business remain stable as the tides shift.

101
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Measuring Progress: Hitting Milestones Will Determine Whether You Win Or Lose

Measuring Progress: Hitting Milestones Will Determine Whether You Win Or Lose

Founder Track

According to Dun & Bradstreet, the primary reason businesses fail is due to a lack of business planning. You are more likely to succeed if you have a strict cadence and processes in place to set, measure and meet milestones. In this presentation, you will learn how to effectively set, measure and meet milestones so that you can ensure you and your team are making significant progress. Meeting milestones are proof you can manage risk, which is extremely valuable if you intend on raising money or bringing on key personnel to help grow your business.

98
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Marketing Automation for Beginners

Marketing Automation for Beginners

Marketing Track

In this session, experienced marketing automation expert Ronnie Kassiff will show you under the hood of her two favorite marketing automation systems: HubSpot and InfusionSoft! In this workshop, you will learn marketing automation best practices, regardless of which system you implement. Together, we will create a high-level nurture campaign that can be tweaked and implemented to any business for lead nurture success.

93
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Operational excellence best practices

Operational excellence best practices

Designer Track

• Learn strategies for scaling your business and tracking projects• Methods for quality management and best practices for delegation• Cybersecurity considerations and suggestions for handling data• How to set up key performance indicators that are meaningful• Overview of risk optimization and analyzing what to invest in

92
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Data-driven technical management

Data-driven technical management

Data Track

Many tech companies are still managing their teams and their operations the way they did decades ago. Even startups. But today we have new tools at our disposal. By leveraging the data exhaust your tech operation already produces, you can achieve a new level of integration and understanding. This presentation is a step-by-step guide that teaches you how to:- Combine databases, source control, and other sources into powerful visualizations.- Produce truly useful KPIs and other metrics to track team performance, and create a process that improves them over time.- Eliminate costly cross-talk and other team communication inefficiencies.- Improve employee engagement by creating personalized career roadmaps for everyone.- Use data to improve communication and drive alignment across your company.You already have the data. Learn how to extract the insights it contains. Leap into the world of modern data-driven technical management.

91
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Raising Capital from Angel Investors

Raising Capital from Angel Investors

Founder Track

Benton Moore is a member of Tech Coast Angels and leads a venture fund that's designed to invest in San Diego founders.Mysty Rusk is the Director of the San Diego Innovation Center and runs the San Diego Angel Conference. Justin Renfro is the head of growth at Wefunder, a platform that allows companies to raise investment capital via equity crowdfunding. They will collectively discuss traditional and non-traditional pathways for founders to access investment capital from different angel-investor networks in San Diego

91
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What to Know Before You Go...Public, Merge, or Sell

What to Know Before You Go...Public, Merge, or Sell

Founder Track

Congratulations, you came up with an amazing idea and are successfully building a great business. What's the end goal for your company? This session will educate you on key strategies you should consider implementing prior to your liquidity event, merger, succession plan, or IPO to keep more of your hard-earned money. Hear from Vance Barse, former consultant to leading financial advisors and Founder of Your Dedicated Fiduciary®, introduce advanced financial planning, tax reduction, charitable planning, and other strategies that can have a big impact and bring tremendous value. Much of this value is by bridging the gap that often exists between the tax and investment worlds. This is a "must attend" session if you ever plan on selling, merging, transferring, or going public with your company.

88
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5 Keys to Unlock the Profit Hidden in your Website

5 Keys to Unlock the Profit Hidden in your Website

Marketing Track

Make your website do more for your business!Use your website as your #1 tool to serve your clients better, faster & easier!Attract More CustomersCreate a system that draws them in and engages them.Look out for hidden traps and avoid dangerous pitfalls!Make More SalesPeople choose the familiar. Let them get to know you and develop the familiar feeling that will lead them to choosing to do business with you.Enhance Customer ServiceWhen you improve your customer service, you enhance the productivity of your employees and increase the efficiency of your entire production!

88
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Start Smart with Culture

Start Smart with Culture

People Track

When resources and bandwidth are limited, it is critical that start-up leaders implement research-based and high-leverage Talent & People strategies to drive results. Participants will leave this workshop with the tactical tools they need to activate high performance in their teams. Participants attending the workshop will fill out a quick gap analysis at the start of the workshop to self-identity where their companies may be falling short in 5 core areas. The rest of the workshop will outline and teach how to implement corresponding high-leverage initiatives that will impact change quickly.

86
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Talent, People & Culture from Day 1: Why it Matters

Talent, People & Culture from Day 1: Why it Matters

People Track

There is a lot of debate about what investors look for when evaluating prospective investments. As a founder, you can distill most of it down to three critical areas: people, product, and market. For early stage companies, in particular, focusing on people and culture is as critical as building a great product and addressing a compelling market. But what does that really mean? Come hear from our panel of high growth tech veterans managing talent for companies including Instacart, Pinterest, Facebook, Tesla and Qualcomm on why talent, people and culture matter and what to focus on from the inception of your company. The panel will discuss the questions you may already be asking yourself: What should I look for in a co-founder? How do investors assess founding teams? How do I build a strong team with a strong culture?

86
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Lean Systems: Trim the Fat in Your Business

Lean Systems: Trim the Fat in Your Business

Founder Track

Where should you focus your time and energy on sales and lead generation? Funnels? Prospecting and pipelining? Accounting? Marketing? Relationship building and networking? It’s all so much! Let’s learn to strategically combat the “sugary sweets” that can plague a business and start to nourish ourselves with satiating “proteins” that will keep us fuller (and more profitable) for longer.10 minute Modules:-The 5 Side Effects of Entrepreneurship That No One Talks About ["The Business Diet" Activity]-Damned If You Don't Delegate [SWOT Analysis]-Prioritizing to Avoid Burnout [80/20 Worksheet]-Q&A + Group Discussion

84
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Designing a Better Internet for Women and the LGBTQ+ Community

Designing a Better Internet for Women and the LGBTQ+ Community

Designer Track

How can UX, AI and Blockchain Technologies be leveraged to create a safer, healthier Internet for marginalized communities? Design and Emerging Technologies have a crucial roll to play in the development of healthy social media platforms (free from harassment, hate speech) and the prevention of mental health disorders among women and the LGBTQ+ community. In this panel, I will explore the problems faced by marginalized communities and how the diverse UX and Development teams at Lips and other platforms are rethinking design as well as leveraging emerging technologies to address these issues. Topics covered include:- The Female/LGBTQ UX Experience- UX Design with Social Impact (Testing, Feedback, Iterations) - Reducing algorithmic bias with AI built by diverse teams - Blockchain Solutions - Lips, Chokri, Po.et, Vault etc.

83
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Tangible Advice for 1st Time Founders

Tangible Advice for 1st Time Founders

Founder Track

This session is for first-time entrepreneurs within their first year of starting their business; specifically, entrepreneurs looking for tangible advice that they can easily implement into their daily practices. This energetic session draws from personal experience and hours of research on the following topics: how to find priceless mentors, tips for splitting equity, domains for which to register, pros and cons of different project management software, business email services, G Suite vs OneDrive, how and when to send pitch decks, which business structure to choose (C Corp, S Corp, Benefit Corp, LLC), managing an advisory board, and nondisclosure agreement (NDA) advice. I will also provide a list of resources I have found useful when starting my business.

83
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Content is King

Content is King

Marketing Track

Startups often need to get noticed by prospective VCs and customers. But how? When operating on a restricted budget and limited time, content is a great way to positively position yourself in the industry, even without the financial means to hire a PR firm or social media strategist. In this session, you’ll learn how to boot strap building buzz, develop your own content, and create your own social media calendar until you’re ready to hand it off to the pros.

82
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Investor personas, know the RIGHT investor for your startup

Investor personas, know the RIGHT investor for your startup

Founder Track

Similar to developing a "customer persona" to reach your target customer/market with your product, developing an "investor persona" to identify, reach and refine the ideal investor for your startup/business is essential. Work through an Investor Persona worksheet and develop an investor thesis of your ideal investor. Instead of taking a broad approach to investor sourcing & research, you will be targeted and know exactly what they are looking for in their portfolios. You will walk away with:1. A clear understanding of how an investor thinks when sourcing deals and startup business2. An "investor persona" framework from which to get focused on your ideal investor3. Understand and build out an "investment thesis" of your ideal investor, so you really are in the shoes of your investors.

82
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Why Purpose is So Important

Why Purpose is So Important

Founder Track

This session will focus on educating early stage companies that having a purpose, and using their business to do more than make money, is critical for long-term success. As a long-time entrepreneur myself I've realized that making money is fun and enjoyable, yet making a difference in the community is a key element of true success. The Business Roundtable recently released their new purpose of a corporation. It focuses on the fact that a business is about serving its customers, its employees, its vendors, its community and their stakeholders. For the longest time we've focused so much energy on taking care of shareholders yet businesses have an obligation to be good corporate citizens. The concepts in this talk are outlined in the book I published in 2015 titled Success Redefined.

76
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Using Your People Skills to Take Your Leadership & Productivity from Basic to BOOM-Tastic

Using Your People Skills to Take Your Leadership & Productivity from Basic to BOOM-Tastic

People Track

In this session, we will be uncovering insights related to better understanding the importance of building connections with the people who make up the ecosystem of any successful company, both big or small, starting with YOU, (a Founder, Leader, or Manager) in order to facilitate a productive, cohesive workplace culture. We will also focus on habits and behaviors that might be toxic for fostering interconnectivity within the workplace by debunking many of the myths and pitfalls associated with strategies for leading a diverse team which often plague companies and the people who run them. Finally, we will bring the session full circle to touch on ways to help businesses incorporate community outreach initiatives into their business structure and support causes that are important to the people who make up the fabric of a company. Let’s redefine what it means to be a “People Person”!

76
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Lost and Founder

Lost and Founder

Marketing Track

Take your start-up from small and unknown to recognized and talked about using three simple methods. Tony uses real-life examples and analogies to present key concepts about branding, content marketing, client value-messaging, and much more. Ideal information for entrepreneurs and small business owners with limited resources.

75
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Build, Deploying, and Scaling Containers in a Modern Pipeline on AWS, Google Cloud, and Azure

Build, Deploying, and Scaling Containers in a Modern Pipeline on AWS, Google Cloud, and Azure

Developer Track

Containers have been all of the rage for the past few years, but in 2020 they have become less of a "hot new tech" and more of an industry best practice. Every startup should be leveraging containerized code and modern CI/CD pipelines to set their development teams up for success.Leveraging modern container / CI best practices give developers more power and provide more sound testing and deployment practices for your organization.In this session the Tragic team will cover best practices for developing a pipeline and leveraging code containers. As well as discussing how these topics should scale for a new startup vs a growing startup building out a robust development team.+ Understanding Code Containers and Orchestration+ Understanding CI / CD+ Pipeline Architecture+ Scaling Your Team ProcessesThe session will provide context and code examples for all major cloud providers: AWS, Google Cloud, Azure.

74
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What Does It Take to Lead a Cleantech Startup?

What Does It Take to Lead a Cleantech Startup?

Founder Track

This session features a panel of local startup founders who are developing breakthrough clean technologies that are shaping our clean energy future. Learn from their experiences what it takes to run a cleantech startup, including the varying challenges faced by companies with hardware versus software products and the opportunities and obstacles that come from selling these products in a market that is highly influenced by policy and regulation. Best of all, hear directly from these cleantech entrepreneurs what inspires them to hustle each day in pursuit of innovations that have the potential to positively impact our world.

74
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How to Split Founder Equity

How to Split Founder Equity

Founder Track

Dividing startup equity continues to be a problematic and sometimes divisive topic. Get it right and everyone wins. Get it wrong and you lay the foundation for discontent, caustic debates, founder fractures, and startup failure. Come learn about: 1) important factors to consider in creating a healthy equity allocation among founders and early employees, 2) various approaches to splitting equity, 3) specific methods to determine who gets what, and 4) how to determine which approach is right for you and your startup.

73
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Data, Values, Survival, Success

Data, Values, Survival, Success

Data Track

GDPR, CCPC, and the raft of new regulations will impact how you use data, no matter how big - or how small your company is. From someone who started building privacy plans over 20 years ago, learn how to incorporate customer privacy into your values and your business.

112
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The Commoditization of Algorithms

The Commoditization of Algorithms

Data Track

As a manager in charge of building data science based products, it is a constant challenge to prioritize the right things to build versus buy in a resource constrained environment. No one has unlimited data science talent. So given this, it is critical to know new technologies and understand what is truly proprietary to your organization versus a commodity.Technologies like AutoML and the prevalence of well trained algorithms have made it easier than ever to find accurate models, yet companies are continually prioritizing their data scientists to build algorithms that have become commoditized. Combined with this with the fact that Gartner estimates that 87% of data science projects never make it into production, it is an incredible economic waste.In this talk, Daniel Huss will walk through the best practices of product management when prioritizing which algorithms to build internally, as well as hi-light the latest technologies that are making many algorithms a commodity.

107
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Data-driven technical management

Data-driven technical management

Data Track

Many tech companies are still managing their teams and their operations the way they did decades ago. Even startups. But today we have new tools at our disposal. By leveraging the data exhaust your tech operation already produces, you can achieve a new level of integration and understanding. This presentation is a step-by-step guide that teaches you how to:- Combine databases, source control, and other sources into powerful visualizations.- Produce truly useful KPIs and other metrics to track team performance, and create a process that improves them over time.- Eliminate costly cross-talk and other team communication inefficiencies.- Improve employee engagement by creating personalized career roadmaps for everyone.- Use data to improve communication and drive alignment across your company.You already have the data. Learn how to extract the insights it contains. Leap into the world of modern data-driven technical management.

91
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Security Concerns for Small Business

Security Concerns for Small Business

Data Track

Businesses today face a myriad of security threats, both automated and targeted. Business owners need to be aware of practical and technological steps they can be taking to protect their data and the data of their customers. This presentation addresses, at a high level, the threats that businesses face and the strategies that can be employed to thwart these threats.

53
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How to become an Analyst at a Startup without any experience

How to become an Analyst at a Startup without any experience

Data Track

Data Analyst, Business Analyst, Business Intelligence are all hot careers. But how can you get a start in these careers without going back to school? Emilie talks about what paths there are in data at startups without going to boot camps or getting a(nother) degree. These proven techniques can help you understand if a data-driven career path is right for you- and how to get started.

31
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Security that Transcends Technology

Security that Transcends Technology

Data Track

Cybersecurity is a developing field of software compliance and innovation. As technology evolves, security must be a core component of each new software system because “security transcends technology.” Many current security problems exist within systems today as a result of Rapid prototyping (RP), a commonly-used dynamic software development methodology used to design and sell cutting-edge products to consumers.Rapid prototyping is excellent for innovation, but products designed with this method alone should only be brought to market after they are thoroughly evaluated by risk management professionals, and with the resulting risk metrics made available to the public. I believe having greater security and safety as consumers and as a society is a reasonable tradeoff to less secure, potentially dangerous rapid prototyping without any checks and balances.

28
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One Metric To Rule Them All

One Metric To Rule Them All

Data Track

When you have a multi-sided consumer marketplace, there are countless metrics that you can look at to determine eco-system health. Supply, demand, growth, engagement, and revenue are just some of the topline data points that can be utilized to view the health of your business. The problem is, they are lag metrics. Imagine having one singular lead metric to help you guide your business? Our presentation will show you the steps to take to determine that metric. And once found, how to use that metric to drive collaboration and motivate internal teams in service of a common goal.

26
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Beyond the Hype: Introducing AI in Your Organization

Beyond the Hype: Introducing AI in Your Organization

Data Track

We hear about AI every day, yet about half of small and medium companies have not started adopting this technology. In order to be competitive and profitable in today’s market, there is mounting pressure to bring AI into the organization. Decision makers increasingly understand that introducing AI into their organization is an essential part of remaining competitive and in today’s rapidly evolving tech environment.This 40 min presentation will introduce you to AI and look at three broad applications of AI: gaining insight, optimization, and innovation. We look at the challenges decision-makers face when trying to introduce AI into their environment and how development processes change when AI is involved. Finally, it provides a phased approach to planning your first AI project.

25
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What do you do when there is no data?

What do you do when there is no data?

Data Track

In a world obsessed with data driven methods, the ability to conduct and present research about the problem your business solves helps establish your company as a thought leader. As a startup, having designated researchers or hiring third party research groups isn’t typically possible. Whether your data of interest is quantitative or qualitative, this session will walk you through how to research, analyze, and present a specific problem through data-focused white papers without a research team.

20
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Build the Right Things at Scale: Why You Need a Data-Driven Product Strategy

Build the Right Things at Scale: Why You Need a Data-Driven Product Strategy

Data Track

In the early days of your startup, you probably engaged in many customer interviews. Then, as you started to grow, it became more challenging to keep in touch with your many customers. You probably started collecting data, but found it hard to make sense of it all. Building complex data warehouses and dashboards were just too costly and difficult to build.Now, you’ve got a product built, but you’re seeing some major problems:* Your customers aren’t being retained, and you can’t figure out why* You’re burning cash to acquire new customers, just as existing customers are walking out the door* New features aren’t being widely adoptedIf this sounds like you, then you need a data-driven product strategy. In this session, I’ll teach you how to:* Amplify the customer voice by creating a scalable customer feedback engine* Develop a sophisticated model for feature prioritization to align your roadmap to your goals* Implement a process of product experimentation and A/B testing

14
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Patient-Centric Interoperability

Patient-Centric Interoperability

Data Track

Patient Experience will drive interoperability. Putting people at the center of their healthcare breaks down all the health data silos.

11
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Where should I start with the NIST Cyber Security Framework?

Where should I start with the NIST Cyber Security Framework?

Data Track

There are a number of frameworks available to base your organizations cybersecurity on but the latest of these has been provided to us by the US Government. There will be something for everyone to learn at this session whether you are just starting your journey towards cyber-compliance or if you are well on your way. Attending this session you will learn the following:Why is it important to use a framework?3 different levels of NIST CSFWhere should I begin for my organization?

11
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Data 101 - understanding how to properly store, protect and use consumer data

Data 101 - understanding how to properly store, protect and use consumer data

Data Track

How enterprises store and protect data is important in keeping consumers’ data secure. To stay ahead of threats, companies have relied on advanced systems, such as biometric authentication, to secure data. However, many hacks occur due to how an enterprises’ database architecture is designed - many of which are designed pre-Internet. As a result, common practice has been to create singular databases for apps such as CRM, ERP, Identity Management, etc. The unintended result is when those are moved to the Cloud, the traditional architecture becomes primed for bad actors. Using unsuitable architectures means all fraudsters have to do is hack a single database and they have access to everything. The result? Breaches like that of Equifax. In this session, David Harding, CTO of SD based ImageWare Systems, a company that provides end-to-end digital ID verification, will talk about the options enterprises have to update their database architectures and avoid costly data breaches.

10
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Harvard Business Review - The Future of AI Will Be About Less Data, Not More

Harvard Business Review - The Future of AI Will Be About Less Data, Not More

Data Track

Understand why data-driven approach is just the beginning... The goal of processing data is to discover new patterns and build statistical predictive systems. However, in domains such as biology, medicine..., it is not enough! Reasoning-driven approach is necessary for problem solving. The talk is to make the audience understands the difference between data and knowledge, pattern recognition and reasoning... to be able to see the limits of each approach for the problem people are focusing on.

10
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How Blockchain will Make the Internet Free Again

How Blockchain will Make the Internet Free Again

Data Track

A crisis is brewing that threatens freedom of the internet - Technologists like Bill Gates advocate for regulation. Congressman Nunes is suing twitter and Congresswoman Gabbard is suing Google - both for suppression of free speech. Deep fake videos threaten a fair election in 2020. These problems are due to the walled garden model. The web has become monopolized by walled garden platforms that control the infrastructure. The solution is an fully decentralized specification for indexing and distribution. Think of it like a library, the blockchain is like the card catalogue, it stores metadata about the information. Distribution networks like IPFS & BiTTorrent are like the library shelves where the information is kept. “This is thrilling! I’ve been saying for a long time we need to find a way to get money to artists, directly. This seems to be a really good contender for the way to do it!”-Sir Tim Berners-Lee, Inventor of the WorldWideWeb

9
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Breaking into Business Intelligence

Breaking into Business Intelligence

Data Track

The session will look at different pathways people can take when trying to enter the Business Intelligence space. The session will be a panel style event with 4 different speakers:A recent Workforce ISA graduate now working in the BIspace.Someone without a 4 years degree who entered the space through an internshipSomeone with a 4 years degree who is in the workplaceA local employer who hires BI graduates

7
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The Unreasonable Importance of Unglamorous Data Practices

The Unreasonable Importance of Unglamorous Data Practices

Data Track

Data is great! But too much is rarely better than too little, and hiring a skilled data scientist is no guarantee of a successful data operation. It's easy to overlook the unglamorous links in the chain--the plumbing, the commitment to critically consuming your data, the recognition of your data's limitations--but they are equally important to your success as terabyte data inflows and modeling wizardry. Tim will draw upon his experiences as both an individually-contributing data guru and a project director over dozens of staff to highlight these oft-overlooked challenges and advocate for a sober, incrementalist approach to building out your business-supporting data practice.

6
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Know your customer and your buyer - They might not be the same

Know your customer and your buyer - They might not be the same

Data Track

The best product does not sell if no one has heard of it. Especially if your ideal customer has never heard of it. Marketing is a key element to today's business and the importance of knowing who your customer is, cannot be emphasized enough.Sometimes, your customer is not necessarily the one who is actually buying your product though, which makes things even more difficult.In this complex sales world, you have to address both. Your customer and the buyer. Even if they might be the same person, they use different reasons to interact with your product and service. You have to cater to the user as well as the decision maker.In this session you will learn on a consumer product case studies, how some companies succeed and how other struggle with this challenging task and how you can identify your ideal customer and your target market for your company and products.

6
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Is there a Need for more Data Scientists?

Is there a Need for more Data Scientists?

Data Track

Right now the term data scientist is like the webmaster of the mid-90s. Back then everyone knew they needed a website although, they didn’t know exactly why. What they did know, is the only way to do it was to hire a webmaster. We now know that within the webmaster role there are many different skills. This single role is now an entire team that includes UI/UX, coder, front-end, back-end, designer, developer, devops, and more.

6
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Augmented Intelligence: Opportunities in Human AI Augmentation

Augmented Intelligence: Opportunities in Human AI Augmentation

Data Track

After a decade on the front lines of AI, applying machine learning in the IoT and working with human users of AI prediction engines, Alex discovered that humans and AI are highly complementary. The coming wave of Human – AI Augmentation applications will unlock massive value. The talk will cover specific the strengths of current human vs artificial intelligence, how we can augment human creativity to produce more epiphanies, and use cases for hybrid human-AI applications.

5
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Feedback @Scale - using ML to analyze and understand text-based user feedback

Feedback @Scale - using ML to analyze and understand text-based user feedback

Data Track

Building a great product means understanding and responding to feedback from your users. As your product scales the volume of feedback quickly outpaces your ability to analyze and understand. The best companies are using AI to understand, manage and respond to this feedback.

5
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Data Strategy for Small Business

Data Strategy for Small Business

Data Track

Develop a data strategy for your growing business. Learn how to define the problem, gather the data, and extract the insights from your business' data sources. Uncover the insights hidden in your data to support your companies growth objectives.

4
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Leverage your data to help predict the future

Leverage your data to help predict the future

Data Track

Not all data is created equal and identifying the MOST critical data will enhance the decision-making process. Businesses can create an unfair advantage by doing a few simple things to turn data into information. Most organizations do nothing with the data available OR identify too many “Key” Performance Indicators, (often called KPI’s) to track. What are your three most important data points? YIn this workshop, you will answer that question and also determine: 1. What results are most important in your business2. What behaviors or actions will influence that result 3. Leading indicators to give you early notice of whether you're on track to hit your goalsThis workshop is ideal for new businesses starting to utilize available data, as well as growing companies re-assessing the vital indicators. You will leave with a clear focus on the results you’re trying to achieve and the data you can use to predict whether you’re doing the right things to get your desired results.

3
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Dynamic Pricing

Dynamic Pricing

Data Track

Continuously repricing products in e-commerce or brick-and-mortar stores is a humongous task, but done correctly it can have a considerable impact on business profit. Dynamic pricing algorithms use machine learning but this use of predictive analytics is more involved than simply 'price prediction'.The presentation will discuss key elements of developing an optimal dynamic pricing algorithm and elucidate surprising algorithmic connections to other disconnected fields which seem far from optimal pricing — such as board games and traffic management.

3
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Growth = Strategic Results + Motivated Culture

Growth = Strategic Results + Motivated Culture

People Track

In this experiential presentation, participants will learn a simple framework to help make decisions about how to straddle both chasing results and investing in people, as the company grows. Participants will learn common pitfalls that growth companies fall into and what the top 3 things are to focus on: Executive Alignment, Manager Training, and the Employee Experience. The experiential design of the presentation will facilitate productive dialog and learning through fun conversation games and activities to ensure engagement and optimal learning.

279
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Storytelling For The Modern User

Storytelling For The Modern User

People Track

Storytelling is as old as the human experience. At its essence, story helps us develop and maintain connections and community, and we now know more about how the human brain responds to story than at any other time. The history of American business is filled with great storytellers, from Walt Disney to Steve Jobs and yes, even Elizabeth Holmes. The best among them used their story to change the world. And while we are inundated with data and information, story undeniably remains a pillar of power and influence.In this session, you'll learn: -- Why our brains love story -- and what makes a great one -- The elements of story and examples of where it's appropriate-- Why storytelling is critical to building and maintaining influence

230
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Building The Culture For A High Performing Team

Building The Culture For A High Performing Team

People Track

As a founder, the ability to build and lead a great team can be the difference between success and failure. Come hear from our panel of entrepreneurs, investors, and high growth tech veterans how you can find, manage, align and inspire your team. You’ll learn how to create shared values and goals, foster open communication, create clear role expectations, and a strong sense of accountability and trust.

183
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Drawing Out Your Genius: How Doodling Aids Communication, Collaboration, Creative Thinking & Culture

Drawing Out Your Genius: How Doodling Aids Communication, Collaboration, Creative Thinking & Culture

People Track

Want to get everyone on the same page? Looking for more engagement in meetings? Want your diverse team to each have a voice and feel seen and understood? Need to generate more innovative ideas? Dump the Powerpoint and pick up a Sharpie. In this workshop, you’ll discover the power of visual storytelling for empathy, mutual understanding, memory and impact. You’ll learn to build a rich visual vocabulary of simple shapes and icons you can use on your own to get buy-in for your ideas, and as a team for collaboration, creativity, engagement and ownership. See how your artifact becomes a roadmap and living document for your team, and come away with simple templates, metaphors and models to get you started. Think you can’t draw your way out of a wet paper bag? Think again! This workshop will prove everyone’s ability to communicate fast, confidently and effectively using visuals.

166
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Comminication for Connection

Comminication for Connection

People Track

The greatest result of Communication is Connection. In all areas of life now most of us are lacking in authentic connection. As a human race we are becoming more and more isolated even though we are more digitally connected than ever before. Communication is a key to connection, yet we haven't been using communication in this way most of the time. Communication has become a tool of direction, not connection.We'll go over ways to connect, why greater connection will increase moral, productivity and the bottom line.

135
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The secrets to building effective virtual teams

The secrets to building effective virtual teams

People Track

In this session, I will provide you with tips and tricks for building effective virtual teams. Whether you are expanding into geographically distant offices for the first time, enabling employees to work remotely on occasion, or trying to shift to full-time remote office culture, this session is for you. I will share tools, leadership techniques, and processes that enabled my virtual teams to be more productive than their counterparts located in the same office. I will also address some of the common myths about virtual teams:"Virtual teams can't collaborate as well as localized teams" - FALSE! "You can't build a strong culture if your team is virtual" - FALSE!"Virtual teams work less than their localized counterparts" - FALSE!After building multiple, successful virtual teams in the past fourteen years, I know what works and what doesn't.

121
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Breakthrough and SuperCharge

Breakthrough and SuperCharge

People Track

5 Things You Can Do to Set Up Your Subconscious for Big Business VisionIn this interactive workshop, participants engage in High Performance Hypnosis for Values Based Goal Setting and align with strategies to breakthrough subconscious setpoints, grow their mindset and deepen their belief for entrepreneurial success.

121
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Growing a local engineering team in a highly competitive market

Growing a local engineering team in a highly competitive market

People Track

If you're trying to build- and grow an engineering team today, you're probably having a difficult time attracting local talent. Although there are plenty of amazing career switchers (self-taught / code school) who'd love to work with you, you're probably not giving them much of a chance, instead waiting for them to have the magical 2 years of experience. Over the past year, almost half of our new hires have never had a real developer job before. We've made learning- and growing together part of our team's DNA, and structured the way we plan, assign, and execute projects, in a way that makes it safe and effective for very junior engineers to contribute. In their first year, they get to work on different parts of our platform, so they can figure out what they love doing and what they're great at, and finally make the next leap in their career. In this session we'll share what works for us, and hope it'll help you build an amazing engineering team.

109
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Start Smart with Culture

Start Smart with Culture

People Track

When resources and bandwidth are limited, it is critical that start-up leaders implement research-based and high-leverage Talent & People strategies to drive results. Participants will leave this workshop with the tactical tools they need to activate high performance in their teams. Participants attending the workshop will fill out a quick gap analysis at the start of the workshop to self-identity where their companies may be falling short in 5 core areas. The rest of the workshop will outline and teach how to implement corresponding high-leverage initiatives that will impact change quickly.

86
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Talent, People & Culture from Day 1: Why it Matters

Talent, People & Culture from Day 1: Why it Matters

People Track

There is a lot of debate about what investors look for when evaluating prospective investments. As a founder, you can distill most of it down to three critical areas: people, product, and market. For early stage companies, in particular, focusing on people and culture is as critical as building a great product and addressing a compelling market. But what does that really mean? Come hear from our panel of high growth tech veterans managing talent for companies including Instacart, Pinterest, Facebook, Tesla and Qualcomm on why talent, people and culture matter and what to focus on from the inception of your company. The panel will discuss the questions you may already be asking yourself: What should I look for in a co-founder? How do investors assess founding teams? How do I build a strong team with a strong culture?

86
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Using Your People Skills to Take Your Leadership & Productivity from Basic to BOOM-Tastic

Using Your People Skills to Take Your Leadership & Productivity from Basic to BOOM-Tastic

People Track

In this session, we will be uncovering insights related to better understanding the importance of building connections with the people who make up the ecosystem of any successful company, both big or small, starting with YOU, (a Founder, Leader, or Manager) in order to facilitate a productive, cohesive workplace culture. We will also focus on habits and behaviors that might be toxic for fostering interconnectivity within the workplace by debunking many of the myths and pitfalls associated with strategies for leading a diverse team which often plague companies and the people who run them. Finally, we will bring the session full circle to touch on ways to help businesses incorporate community outreach initiatives into their business structure and support causes that are important to the people who make up the fabric of a company. Let’s redefine what it means to be a “People Person”!

76
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Breaking Down Barriers: Advancing Diversity & Inclusion in Technology

Breaking Down Barriers: Advancing Diversity & Inclusion in Technology

People Track

The technology industry has propelled our economy forward while creating millions of jobs, but historically the tech workforce has not reflected the world it serves. As diversity and inclusion in organizations has become an increasingly important aspect, we must address barriers to adoption so we do not unintentionally exclude individuals from diverse and inclusive communities. Join an open and frank discussion among individuals from LEARN Academy, Girls in Tech, Athena, H. Puentes, and Measurabl about advancing diversity and inclusion in technology.

69
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The Relationship Between Leadership and Culture

The Relationship Between Leadership and Culture

People Track

This session will focus on 3 leadership styles - passive, aggressive and assertive, and the consequent cultures that arise from those individual leadership styles.

67
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Si Se Puede: Regenerative Business Models for Good

Si Se Puede: Regenerative Business Models for Good

People Track

Yes, we can conduct business in a way that is purposeful and profitable while taking care of our people and planet. This session will explain why that is meaningful and important and how to enjoy it! A STELLAR CO, a local pending certified BCorp, builds upon their session from last year by providing more examples of regenerative business models. They'll explain how service- and product-based companies can be healthy financially, socially and environmentally and how to engage stakeholders to support this good work and drive sales. Range Partners, a local Service Disabled Veteran Enterprise, will share how they manage to build a community of socially responsible customers in the highly profitable real estate sector. And Life In Tents will showcase how purposeful products can truly connect people and scale our positive impact. The panel will summarize three nuggets of wisdom and practical takeaways for you to leave empowered to do the right thing in your unique way. Si Se Puede!

65
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Your Success Is Under Your Mess!

Your Success Is Under Your Mess!

People Track

This presentation focuses on how we all have the choice to set ourselves up for success every day instead of defeat. And it starts with getting realistic about how we navigate our day, our time, and getting conscious about where our “auto-pilot” is leading us. Everyone will walk out of my presentation not only motivated to go back to their office and change the way they operate, they will actually have the tools to TAKE ACTION IMMEDIATELY. Tools necessary for setting up systems for processing incoming items, emptying overloaded inboxes, realistically managing their daily schedules, never over-committing and under-delivering again, uni-tasking instead of multitasking, and finally feeling like they have control of their work, instead of it controlling them. It’s one thing to love what you do, and another to “love the way you do it!.”

64
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Building a Culture Strategy Based on Core Values and People

Building a Culture Strategy Based on Core Values and People

People Track

What exactly is company culture? And how do you create a strategy for one? Culture is a popular buzzword these days in this competitive market for talent. Every employer is trying to establish a compelling one and every job seeker is looking for one they love. So how do you create a winning company culture? How do you evaluate if your culture is attracting and retaining the talent you need? And how do you ensure you can evolve your culture through high growth? This session will cover best practices we have learned in developing a values-based culture using an experience-centric culture strategy. You will learn how you can build, implement, evaluate and continuously evolve your own company culture in a way that is unique and authentic to you.

59
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One to One Hundred: Scaling your Business While Keeping Productivity and Collaboration Intact

One to One Hundred: Scaling your Business While Keeping Productivity and Collaboration Intact

People Track

As a company grows, so does its complexity. As you scale from 1 employee to 10 to 100, you need to plan for that journey. Common difficulties include effectively reorganizing teams to maximize knowledge and capabilities, and making the right hires to maximize limited budgets. A former hiring manager and an Agile Scrum Master - both with large and small company backgrounds - join forces to share their insights on embracing a commitment to growth while maintaining the high level of collaboration and flexibility that small teams have. We'll go over tips and strategies to plan for growth with an emphasis on bringing out the best potential in current employees.

55
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Software Residencies: Building teams from within

Software Residencies: Building teams from within

People Track

Internships and paid apprenticeship are a fantastic way to engage less-experienced developers. For many participants, they see it as a foot in the door. The problem: most companies aren't set up to support them longterm. This starts a ball rolling down a questionable path from junior to mid-level to experienced ("senior") developers.Centuries ago, medical doctors were becoming an established trade with a similar problem. Lucky for them, they found a solution: residencies. In this presentation, we'll use an established model of thinking that combines structured learning, mentorship, and practical experience to address the junior-to-senior career path problem.

54
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Investing in Internship: Skills Based Growth for Your Team

Investing in Internship: Skills Based Growth for Your Team

People Track

Do you struggle in finding the right talent for your growing team? Are you looking for passionate people to demonstrate their skills prior to hire? Creating a well functioning internship program for your growing start-up can feel daunting but can help your team grow smartly and effectively when the time comes. Learn from one of the top internship models in San Diego's tech community on how you can begin building a program for your company!

54
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Be Human with Your Humans: Managing People Humanely

Be Human with Your Humans: Managing People Humanely

People Track

Many entrepreneurs launch their business based on their personal strengths, then suddenly find themselves having to flex new muscles when they have to be a supervisor of others. Without strong interpersonal skills, your growing start-up can suffer from staff churn quickly. This presentation will walk through what I call "Managing People Humanely". These are effective ways I've learned to understand my team, motivate my team, and reward my team.

46
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How to Build a Diversity-Focused Culture at your Startup

How to Build a Diversity-Focused Culture at your Startup

People Track

Employees at companies that value diversity and inclusivity report higher rates of job satisfaction, and as a result these companies boast higher retention rates. In this session, you will learn the vital information needed to build a diversity-focused culture at your company. From getting buy-in from executive leadership, to maintaining and keeping momentum going once these communities are established, this presentation will include real-world strategies and examples to maintain and foster an inclusive environment.

43
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Job Searching A-Z

Job Searching A-Z

People Track

This is everything you need to know as a candidate to land your dream job! Learn how to build and contextualize your experience in a compelling resume and LinkedIn profile that will get you noticed by recruiters and hiring managers. Learn the strategy of how best to apply to jobs and follow up in a way that will make you stand out in a tight and competitive market. Master the art of interviewing, from phone screens with HR, all the way to the onsite interview. Know how to answer the most common questions, as well as what questions you should be asking during the interviews. In the end, this talk will give you everything you need to start your job search, execute well on interviews, and get offers!

32
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Creating The Right Culture For Innovation

Creating The Right Culture For Innovation

People Track

There are several great innovation processes out there like Design Thinking. But many people arent getting the result they were hoping for. There is still one piece of the puzzle that is missing, and that’s how to create the right culture so people can truly engage in the innovation process.In this workshop you will learn how to create a strong culture where people feel safe, supportive and connected so they can effectively work together through the innovation process.

24
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How to Build a Thriving Company Culture in a Remote Startup

How to Build a Thriving Company Culture in a Remote Startup

People Track

Remote businesses make up 16% of today’s global companies. Research shows that the benefits of remote work for businesses and employees are enormous, with significant impacts on employee productivity, health, and satisfaction, as well as lowering business expenses and employee turnover. However, running remote teams poses challenges unlike the traditional office job, mainly building company culture. In this session, we will learn how to build and sustain a thriving employee culture in remote companies. Breanne Acio, who has lead remote teams from manufacturing to technology, will provide insights on how to instill corporate values and mission, and what practices and tools leaders can use to promote collaboration, productivity, and drive in their remote teams. Learn how to turn one of the central challenges of location independence into one of your company’s top strengths.

22
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Starting Out Right:  10 Things Start Ups Need to Know About Employment Law

Starting Out Right: 10 Things Start Ups Need to Know About Employment Law

People Track

To ensure optimum growth, founders need to know basic employment laws and how to spot potential hazards. Should you be paying a worker as an independent contractor or employee? Do you have to pay overtime to your employees? What do you need to know about California’s sexual harassment laws? Recent laws have made these issues trickier than ever. We’ll explore these issues and more, with plenty of time for questions.

19
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Directing Your Startup Team

Directing Your Startup Team

People Track

The show must go on! That is as true in a startup as it is in the theatre. Before I transitioned my career into the startup world, I spent over a decade producing and directing in the entertainment industry. Little did I know that those years were only preparing me for what it meant to manage a truly collaborate and efficient startup team. In the entertainment industry, it is the director's job to make sure that everyone is doing their job under intense time pressure and collaboratively working across departments to cohesively tell the same story. What I found was the job of a tech startup CEO required the same coordination of departments, the same balancing of egos, and the same desire to empower every team member. This talk will walk through the skills needed to create such an organization and put a different perspective on managing a highly effective team.

19
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Happy People = Business Success

Happy People = Business Success

People Track

Henry Ford, a visionary ahead of his time, saw the value in having an engaged workforce. He knew that the happier his employees were, the higher they performed and the more profit the company could make. Even in our digital age, people still hold the key to success. TerraPro Solutions is a living laboratory with a culture that recognizes the importance of respecting the needs of the individual. Many of the team members have young children. Flexible schedules accommodate them when child care issues arise. Working remotely is also an option. This workshop will illustrate how to develop a culture of integrity, trust and support that inspires loyalty and dedication. Key lessons include: building trust and rewarding integrity; leading with compassion; listening to understand; setting the highest standards through example; inspiring passion and collaboration among the generations at work; celebrating small and great achievements; finally, happy people deliver measurable ROI.

16
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10 Things Start Ups Need to Know to Maximize the Bottom Line and Avoid Employee Legal Issues

10 Things Start Ups Need to Know to Maximize the Bottom Line and Avoid Employee Legal Issues

People Track

To ensure optimum growth, founders need to know basicemployment laws and how to spot potential hazards. Should you be paying a worker as an independent contractor or employee? Do you have to pay overtime to your employees? Do you need to pay interns? What do you need to know about California’s sexual harassment laws? Recent laws have made these issues trickier than ever. We’ll explore these issues and more, with plenty of time for questions.

15
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The Effective (startup) Employee

The Effective (startup) Employee

People Track

There has been a lot of knowledge shared about the right and wrong way to start a company, build a founding team, and deal with the issues of scale. But what if you're not ready to start a new company? What if your career is blossoming along with an exciting startup? But what if you've found yourself at a unicorn company not as one of the founding members, but employee number 42?This presentation will dive into tactics you can utilize as an employee of a startup to help it grow. Together, we'll highlight the indicators of a healthy company, how you can influence without power, methods for "managing up," and how you can fuel the driving force that is someone else's idea.

14
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Building and Leading Innovative Teams

Building and Leading Innovative Teams

People Track

While innovation takes time, one of the secret sauces to driving and maximizing breakthrough innovation and creating a successful startup is having the right team members on the journey with you. When there is limited budget, how should you spend it so that you're doing it wisely and getting a return on that investment? How do you create a core team with the right balance of different backgrounds and disciplines to identify and address the problem, and test and iterate to find the right solution that helps and delights customers?In this session, we'll look at what is innovation, the anatomy of an innovative team, and what you can do to lead the team to be successful in building innovative solutions.

14
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Patenting without a lawyer?

Patenting without a lawyer?

Founder Track

Considering applying for a patent without a lawyer? Learn from someone who's done it. We will cover if you should even try, the mentality required, the best DIY resources, how to leverage information from successful applications, negotiating with the examiner, and other practical tips. This session assumes the attendee already has a basic understanding of patents. The information presented will also be useful for those who do ultimately decide to use a patent attorney.

300
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Investment and Exit for Software Companies: How to Increase Your Chances for Success

Investment and Exit for Software Companies: How to Increase Your Chances for Success

Founder Track

This session describes steps you can take if you are a software startup to be more attractive to funding sources and suggestions for what to do now in order to line up your company for a lucrative exit in the future.

244
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Starting From Zero: Getting From Idea to Launch in 3 Weeks.

Starting From Zero: Getting From Idea to Launch in 3 Weeks.

Founder Track

We all have business ideas, some good, some...not so good. It's time to break through the personal and mental obstacles that prevent us from launching these ideas into the wild. You will leave this session empowered to launch an idea you may already have in less than 3 weeks with little funding required.

220
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Aligning your vision and values with investor expectations

Aligning your vision and values with investor expectations

Founder Track

In this session David J. Ferran provides CEO insights that could only have been gleaned many years in the trenches with Angels, VCs, Private Equity and Public Market investors. The goal is to help entrepreneurs ask the right questions and get clear on the key issues before pursuing or accepting money from potential investors.

215
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Just Say No (to Funding)! How to Build (and Bootstrap) a Multi-Million Dollar Lifestyle Brand

Just Say No (to Funding)! How to Build (and Bootstrap) a Multi-Million Dollar Lifestyle Brand

Founder Track

Penny Bauder will share how she turned her bootstrapped start-up into a multi-million dollar company. Green Kid Crafts received and continues to draw investor interest, however, the company has made a commitment to decline future investment. Penny will share strategies on quickly becoming cash-flow positive, building a sizable and growing customer base, solving real problems for those customers, and techniques on building a company culture that can power consistent and sustainable growth. When you do not need to manage the expectations from investors, you can concentrate on the fundamentals — building a resilient business that lasts. Instead of encouraging you to chase investment, Penny will speak to the benefits of just saying "no" to funding. She'll talk about the benefits of retaining control of your company and schedule, deciding on your own goals and how fast you want to grow, maintaining your independence, and the gift of staying true to your original vision.

189
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The Element Technology Left Behind

The Element Technology Left Behind

Founder Track

Humans alone are inefficient. Technology alone is inauthentic. Tech + Humans = Superhumans.Businesses need to bridge the gap and combine tech + human efforts to create the most impact, efficient, and scaleable processes at scale, that ultimately will drive the most authentic connections between businesses and their consumers.Based on my Forbes article, https://www.forbes.com/sites/forbestechcouncil/2017/09/25/the-element-technology-left-behind/#2ea429cb42a9, my session would be about how technology has left behind the human touch, and why businesses need to find a way to bring that back, and make business personal again.

171
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Bulletproof Your Business - How to Automate Your Business to Dominate Your Industry

Bulletproof Your Business - How to Automate Your Business to Dominate Your Industry

Founder Track

Entrepreneurship is a funny thing. You find your passion and even find a way to make a great living doing it. And suddenly you don't have time for yourself anymore - Workaholics unite. This talk is for the digital entrepreneur tired of hustling day in and day out - ready to use technology to be more efficient, grow and work well with your team. You probably think you don't have the time to do all the things and implement all the systems... Let me tell you, life is too short for you not to! Let's make you the Hero in your business and for your clients.This is for you if:You don't want your business to run youYou want to have time for other thingsYou don't want to get stuck doing “busy” work You’ll leave knowing:How to plan your day to be more efficient rather than productiveHow to use technology to automate your business, saving you time and moneyHow to prepare to successfully start outsourcing tasks

129
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Staying Sane as a Founder: Mental Resilience and Entrepreneurship

Staying Sane as a Founder: Mental Resilience and Entrepreneurship

Founder Track

Learn from three Founders the strategies and tips for surviving the ups and downs of entrepreneurship -- and how to maintain resilience and mental focus.The session will cover lessons learned and will end with every participant receiving a digital library of tested mental health resources and a survival kit... specifically designed for entrepreneurs.

125
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Does 'Fail Fast' Really Make Sense?

Does 'Fail Fast' Really Make Sense?

Founder Track

There are a number of things wrong with the idea 'fail fast'. First, it starts with the word fail, and entrepreneurship is about winning. In this session, we will explore the idea of failing fast, what it means, why learning isn't failing, and when it may make sense. Then, through some real world examples, we will look at key characteristics and practices that are essential to win in innovative startups. I'll reveal some of the key strategies and mental disciplines that I've used in my career that resulted in raising over $200 million in capital, driving over $2 billion in M&A, and having multiple exits with my companies.

115
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Pitching Your Commercial Cannabis Business

Pitching Your Commercial Cannabis Business

Founder Track

Challenges and opportunities in the legal cannabis sector go hand in hand. Making it one of the most unstable business environments since the market crashed over a decade ago. But within the instability of the legal industry, lie a plethora of opportunities which have yet to peak.In this session we will explore the different factors directly related to your success in pitching your business, raising capital as a cannabis entrepreneur, and strategies that can help your business remain stable as the tides shift.

101
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Measuring Progress: Hitting Milestones Will Determine Whether You Win Or Lose

Measuring Progress: Hitting Milestones Will Determine Whether You Win Or Lose

Founder Track

According to Dun & Bradstreet, the primary reason businesses fail is due to a lack of business planning. You are more likely to succeed if you have a strict cadence and processes in place to set, measure and meet milestones. In this presentation, you will learn how to effectively set, measure and meet milestones so that you can ensure you and your team are making significant progress. Meeting milestones are proof you can manage risk, which is extremely valuable if you intend on raising money or bringing on key personnel to help grow your business.

98
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Raising Capital from Angel Investors

Raising Capital from Angel Investors

Founder Track

Benton Moore is a member of Tech Coast Angels and leads a venture fund that's designed to invest in San Diego founders.Mysty Rusk is the Director of the San Diego Innovation Center and runs the San Diego Angel Conference. Justin Renfro is the head of growth at Wefunder, a platform that allows companies to raise investment capital via equity crowdfunding. They will collectively discuss traditional and non-traditional pathways for founders to access investment capital from different angel-investor networks in San Diego

91
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What to Know Before You Go...Public, Merge, or Sell

What to Know Before You Go...Public, Merge, or Sell

Founder Track

Congratulations, you came up with an amazing idea and are successfully building a great business. What's the end goal for your company? This session will educate you on key strategies you should consider implementing prior to your liquidity event, merger, succession plan, or IPO to keep more of your hard-earned money. Hear from Vance Barse, former consultant to leading financial advisors and Founder of Your Dedicated Fiduciary®, introduce advanced financial planning, tax reduction, charitable planning, and other strategies that can have a big impact and bring tremendous value. Much of this value is by bridging the gap that often exists between the tax and investment worlds. This is a "must attend" session if you ever plan on selling, merging, transferring, or going public with your company.

88
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Lean Systems: Trim the Fat in Your Business

Lean Systems: Trim the Fat in Your Business

Founder Track

Where should you focus your time and energy on sales and lead generation? Funnels? Prospecting and pipelining? Accounting? Marketing? Relationship building and networking? It’s all so much! Let’s learn to strategically combat the “sugary sweets” that can plague a business and start to nourish ourselves with satiating “proteins” that will keep us fuller (and more profitable) for longer.10 minute Modules:-The 5 Side Effects of Entrepreneurship That No One Talks About ["The Business Diet" Activity]-Damned If You Don't Delegate [SWOT Analysis]-Prioritizing to Avoid Burnout [80/20 Worksheet]-Q&A + Group Discussion

84
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Tangible Advice for 1st Time Founders

Tangible Advice for 1st Time Founders

Founder Track

This session is for first-time entrepreneurs within their first year of starting their business; specifically, entrepreneurs looking for tangible advice that they can easily implement into their daily practices. This energetic session draws from personal experience and hours of research on the following topics: how to find priceless mentors, tips for splitting equity, domains for which to register, pros and cons of different project management software, business email services, G Suite vs OneDrive, how and when to send pitch decks, which business structure to choose (C Corp, S Corp, Benefit Corp, LLC), managing an advisory board, and nondisclosure agreement (NDA) advice. I will also provide a list of resources I have found useful when starting my business.

83
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Investor personas, know the RIGHT investor for your startup

Investor personas, know the RIGHT investor for your startup

Founder Track

Similar to developing a "customer persona" to reach your target customer/market with your product, developing an "investor persona" to identify, reach and refine the ideal investor for your startup/business is essential. Work through an Investor Persona worksheet and develop an investor thesis of your ideal investor. Instead of taking a broad approach to investor sourcing & research, you will be targeted and know exactly what they are looking for in their portfolios. You will walk away with:1. A clear understanding of how an investor thinks when sourcing deals and startup business2. An "investor persona" framework from which to get focused on your ideal investor3. Understand and build out an "investment thesis" of your ideal investor, so you really are in the shoes of your investors.

82
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Why Purpose is So Important

Why Purpose is So Important

Founder Track

This session will focus on educating early stage companies that having a purpose, and using their business to do more than make money, is critical for long-term success. As a long-time entrepreneur myself I've realized that making money is fun and enjoyable, yet making a difference in the community is a key element of true success. The Business Roundtable recently released their new purpose of a corporation. It focuses on the fact that a business is about serving its customers, its employees, its vendors, its community and their stakeholders. For the longest time we've focused so much energy on taking care of shareholders yet businesses have an obligation to be good corporate citizens. The concepts in this talk are outlined in the book I published in 2015 titled Success Redefined.

76
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What Does It Take to Lead a Cleantech Startup?

What Does It Take to Lead a Cleantech Startup?

Founder Track

This session features a panel of local startup founders who are developing breakthrough clean technologies that are shaping our clean energy future. Learn from their experiences what it takes to run a cleantech startup, including the varying challenges faced by companies with hardware versus software products and the opportunities and obstacles that come from selling these products in a market that is highly influenced by policy and regulation. Best of all, hear directly from these cleantech entrepreneurs what inspires them to hustle each day in pursuit of innovations that have the potential to positively impact our world.

74
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How to Split Founder Equity

How to Split Founder Equity

Founder Track

Dividing startup equity continues to be a problematic and sometimes divisive topic. Get it right and everyone wins. Get it wrong and you lay the foundation for discontent, caustic debates, founder fractures, and startup failure. Come learn about: 1) important factors to consider in creating a healthy equity allocation among founders and early employees, 2) various approaches to splitting equity, 3) specific methods to determine who gets what, and 4) how to determine which approach is right for you and your startup.

73
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Culture Kills

Culture Kills

Founder Track

Based on the latest book, Startup Culture Mindset, the session focuses on the critical nature and purpose of establishing the values, culture and mission at the same time you launch the startup. 95% of startups fail and the lack of culture and customer driven mission have a great deal to do with that.

68
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Tech for Good: Founders’ Success Stories

Tech for Good: Founders’ Success Stories

Founder Track

Tech giants may get a bad rap, but leaders in San Diego have built tech startups that foster positive changes in this world while making a profit. San Diego founders have created new ways to address different social issues we face, and this community nurtures and supports these flourishing startups. Join DonationMatch.com, Aira, and Measurabl as the founders of each startup share their success stories of building tech for good.

66
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Getting Your Business Started the Legal Way

Getting Your Business Started the Legal Way

Founder Track

Starting a business can be confusing and Google is not always your friend. Starting a business the wrong way can be pennywise but pound foolish.

65
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How to Take a Vacation Without Everything Going to Sh!t

How to Take a Vacation Without Everything Going to Sh!t

Founder Track

When was the last time...- You went on vacation without your laptop?- Shit hit the fan because you weren’t there to supervise?- You thought, “if you want something done right, you have to do it yourself?”It doesn’t have to be this way.What could your startup become if you had a smart, capable, reliable team? How would your business grow if you didn’t need to supervise every detail of the work?It’s not magic. Take an hour this week to learn some new approaches and simple tools for effectively communicating tasks to your team, holding them accountable for executing, and increasing everyone’s output without adding more hours to your already packed days.You should be able to take a vacation. They should be able to work without you checking up on them. Level up your management so that you can level up your company AND get a good night’s sleep.

63
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IoT and the Third Epoch of our Digital Transformation

IoT and the Third Epoch of our Digital Transformation

Founder Track

First came the internet, connecting the world and bringing about an unprecedented amount of information sharing, commerce, and tools for empowerment. Then came 3G networks and the smartphone, expanding the power of the internet to be available anywhere and everywhere.And now we are in the midst of the third phase of our digital transformation - the Internet of Things. Not only is our phone smart, but now so is the toaster oven. We’re in the process of putting sensors and network connectivity into all of our physical real-world things. If my toaster can talk to my phone, and my phone connects to the internet, my toaster is effectively now on the internet. This is the Internet of Things.In this session we will explore countless untapped opportunities with IoT. We’ll talk about the 4 main categories where we are seeing innovation with IoT technology, in the hopes that it will inspire some to develop new, exciting applications of this massive shift in the technology landscape.

61
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The Endurance of Entrepreneurship

The Endurance of Entrepreneurship

Founder Track

What does it take to succeed as an entrepreneur? Is it truly opportunity meets luck, or do we have more control of the outcome? Based on her experience as an entrepreneur and working with other entrepreneurs in the Silicon Valley tech scene and beyond, Arin deep dives into the personal leadership skills and tactical elements required for startup success. The talk revolves around the ability of an entrepreneur to endure and reinvent themselves or their ideas in any given situation to make them successful. Weaving in her personal stories, this is a no-nonsense and entertaining look at the reality of being an entrepreneur and who each founder needs to be in order to see their startup thrive.

59
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Born Global: From Ideas to International Impact

Born Global: From Ideas to International Impact

Founder Track

Forget starting small. If you want to jump make it a big jump. Discover how the right products or services, and strategic application of the abundant tools available today, can build a world class organization - right from your garage. Fred challenges startups to take full advantage of technology, global drop shipping, internationally known influencers, the best and brightest contractors in the world, and automation tools that give you a big presence - a small organization can make an international impact. Why rule your neighborhood when you can rule the globe?As Fred shares successes and failures he offers invaluable wisdom gained along way. Entrepreneurs will walk away with little known traps to avoid and the growth hacks to give their business the edge. This priceless presentation needs to be heard by the scores of entrepreneurs who work tirelessly towards making their visions a reality and make a great impact.

59
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Navigating the "C's" of a Successful Startup

Navigating the "C's" of a Successful Startup

Founder Track

Yes, having a valuable idea with a solid business plan is important to a startup's launch, but the keys to a successful early company are the "adjectives" of that company and not the "nouns". In this session, we'll discuss the "13 C's of a Fundable Founder", the "7 C's of a Successful Investor Pitch" and the "7 C's to Finding the Right Co-Founder". These attributes can be used to measure your company's story from the point of view of your audience, which is essential for getting the results you're looking for.

46
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Building and Scaling A Freelancing Business From Scratch

Building and Scaling A Freelancing Business From Scratch

Founder Track

Freelancing is a powerful tool for growing your own consulting business, or even supporting yourself while focusing on another business that you own. Anyone with a full-time job can apply their skills to freelance in order to take charge of their time. In this session, two experts in their respective fields, marketing and software development, discuss how they freelanced in order to go from working full-time for someone else to running their own business. We will walk through the critical first steps, pitfalls, and lessons learned of building a freelancing business from scratch, including: - Setting the right goals for your business - Defining and finding your first clients - Developing your brand as you scale - When to say "no" In this unique format, you'll join us for a conversation about our overlapping and differing experiences. This session is great for founders, those interested in working for themselves, and those looking to make a little extra on the side.

45
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Demystifying Legal and Tax Issues for Business Entities

Demystifying Legal and Tax Issues for Business Entities

Founder Track

Should you create a C-corp, and S-corp, or an LLC? In this session, jointly presented by a business lawyer and a CPA, you will learn the basics of the legal and tax considerations that go into making those decisions (and will sound much smarter, and save money, when you go to hire a lawyer or CPA later).

45
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Five Sins Not To Commit As a Startup!

Five Sins Not To Commit As a Startup!

Founder Track

The session will address highlight five things a startup/entrepreneur should think about: 1. Business structure - LLC or Corporation (and tax)?2. Business name, did you think about a domain name and trademark availability? 3. Business Contracts and negotiating what's best for your business. 4. Partnerships and investors- creating your winning pitch deck. 5. Vision and execution - Setting up for online sales, email marketing, and more.

42
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9 Fatal Sales Errors Market Leaders Never Make

9 Fatal Sales Errors Market Leaders Never Make

Sales Track

Your business isn’t looking for any business, you’re looking for the BEST clients. And those clients are ready to invest a premium price for your premium service or product. But just because they are willing (and able) to pay doesn’t mean you should rush through the sales process. That’s the fastest way of losing the client forever. Learn the fatal errors inexperienced businesses and entrepreneurs are making all the time in their sales cycles, and don’t even know it. Companies such as Xerox and American Express have always been able to close the premium-priced deals and are market leaders for a reason. Now learn the secrets of sales from someone who mastered their sales processes and is now your secret sales weapon.

151
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Speak Up and get Results

Speak Up and get Results

Sales Track

This workshop will help any budding speaker to overcome their fears of public speaking and connect with any audience to in order to get results. Each participant will get practice, learn an easy structure for all speeches, and learn about the common pitfalls that even the most seasoned speakers sometimes make.

128
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Sell Before You Build

Sell Before You Build

Sales Track

Too many founders and companies build products or services then try to sell. In reality the most efficient way is to sell before you build. This presentation will teach you how to build a sales deck and sell your product/service before development even takes place.

127
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Building and leading a high-performing sales team

Building and leading a high-performing sales team

Sales Track

In this session, Katy will dive into lessons learned from building UberEATS Seattle's sales team from the ground up to become a top-performing team of 21 people. This session will help entrepreneurs identify ways that they too can build high-performing teams, especially focusing on areas of team culture, accountability, and leadership.

104
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Interpersonal Communication Skills

Interpersonal Communication Skills

Sales Track

Do you sometimes feel unable to establish trust and credibility with a relatively short period of time to make an impression? Do you imagine it would be helpful to better understand people with different personalities and behavioral profiles, both personally and professionally? We’ll discuss simple physiological and psychological concepts and theories that help establish excellent rapport.

72
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The Jungle Guide To Enterprise Sales- What Every Startup Needs To Know About Selling To The Big Guys

The Jungle Guide To Enterprise Sales- What Every Startup Needs To Know About Selling To The Big Guys

Sales Track

Large enterprise can be like navigating a government entity and startups that aren’t prepared to effectively navigate the enterprise maze can burn money and time trying to figure it out. This session will focus on what every entrepreneur needs to know about selling to the large companies. Should you even engage, are you on track or wasting your time, what to expect during contract negotiations and the security review and the net on what you need to know to be efficient with your sales engagement.

50
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Making Rain - Selling Skille for Professionals

Making Rain - Selling Skille for Professionals

Sales Track

Is your success at least partly dependent on your ability to develop new business? If you answered “yes”, then one of the hats you wear is that of “rainmaker”. In centuries past, when there was a drought, rainmakers created rain. In current times, when business is slow, rainmakers attract new clients. The most successful societies and businesses don’t wait for a drought or business slowdown, they are busy making rain all the time. This session explores the biggest selling myths and the biggest sales mistakes professionals make, and offers suggestions as to how to avoid them. It is primarily designed for “rainmakers” – consultants, professionals, business owners, and others whose success is, at least in part, dependent on their ability to develop new business (ie – sell!).

30
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What Holding a Chicken Teaches us About Automation

What Holding a Chicken Teaches us About Automation

Sales Track

In 2018 that average amount of sales touches that the average prospect received was 9.1 (that number having doubled since 2010)Clutter and noise has become the ultimate competitor across all industries leaving sales organizations no choice but to clumsily automation tools to race through large lead lists and hope to get lucky.In this session, Daniel will expose where the pendulum is quietly swinging in the automation world and how you can prepare for it using some of the oldest rules in the playbook.Bring something to take notes on as the following will be covered:1. How to think about prospects through a new lens2. What tools and tricks you can use to stand out in an inbox and more3. What metrics really count in automated selling4. Live examples of relationship-based funnels that you can roll out as soon as you get back to the office

28
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Your First $50K B2B Sales Toolkit

Your First $50K B2B Sales Toolkit

Sales Track

What tools are the experts using to drive growth? What can you automate and optimize to stop wasting time and start closing more deals? Paul Mendoza, host of the Sales Tools podcast, will cover the key types of tools you need to be using to get to $50K MRR. Paul has weekly conversations with experts in sales and product creators to learn what tools work best. Also, this will cover more than just CRM systems. You’ll see other tools such as email sequence, outbounding tools, call analytics, coaching tools and more. The tactics and tools that worked 10 years ago don’t work anymore. Come learn what the cutting edge professionals are using to close deals..

21
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Account Based Sales - How to Sell to Companies in 2020

Account Based Sales - How to Sell to Companies in 2020

Sales Track

While there is plenty of material about B2C sales and marketing strategies for startups, the founders of B2B companies frequently struggle to get their sales engine going.After explaining key concepts such as ICP, TAM, and CLV this session illustrates how you implement an effective yet affordable sales process by utilizing account-based sales (ABS). The tried and tested ABS process helps you to stay focused, persistent and disciplined so you can transform your efforts into success.

18
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FROG Selling: Using Neuroscience-Storytelling and Social Selling to Attract and Close Customers

FROG Selling: Using Neuroscience-Storytelling and Social Selling to Attract and Close Customers

Sales Track

Virtually all sales methodologies, including The Challenger Sale, are now obsolete due to the advent of Account-Based Marketing, LinkedIn Social Selling, and Neuroscience. Bill Reed is an executive sales and marketing consultant for dozens of leading firms; certified as a leadership coach and advanced ABM and sales enablement strategist; and the New York Times bestselling author of The 7 Secrets of Neuron Leadership. In this interactive workshop, Bill will impart groundbreaking information about a proven new sales and marketing approach, featured in his next book, called FROG Selling that leverages neuroscience-storytelling and advanced LinkedIn Social Selling to increase lead conversion rates by 3X and shorten sales cycles by 2X.

12
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Creating buzz for your services in a crowded marketplace

Creating buzz for your services in a crowded marketplace

Sales Track

Are you tracking your success by the number of followers you have on Instagram or by the number of paid invoices your company has received?Break away from your followers and focus on building a business. Learn how to build a wining business in today's crowded marketplace.

7
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Common pitfalls CEO's make when building a sales team

Common pitfalls CEO's make when building a sales team

Sales Track

I have been hired by dozens of CEO's to go into their organization and help them fix their sales teams. I see the same mistakes being made over and over again. These mistakes can be avoided by understanding what you are facing and how to build your sales team right the first time.

6
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Going to Market Through Indirect Sales Channels (Reseller Partners)

Going to Market Through Indirect Sales Channels (Reseller Partners)

Sales Track

Whether your product is ready for market or not, its important to understand from the getgo whether or not your product needs to leverage distribution and reseller partners. Why? Because going to market through indirect partner channels will impact your pricing strategies, your margins, the operating team, and the sales and marketing budgets. In this session we'll talk about what a one tier and multi-tier distribution strategy is, whether or not your company needs one, the types of channel partner programs you can launch, how to go about designing the right partner program for your product, and how to go about recruiting channel partners.

2
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Rapidly accelerate your sales

Rapidly accelerate your sales

Sales Track

We'll look at the fundamentals of sales including value proposition, how to sell, when to hire sales, how to hire, and how to scale sales.

1
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Make People Fall in Love with Your Brand!

Make People Fall in Love with Your Brand!

Marketing Track

When you love a brand, most of the time money is no object because you love what it does and how it makes you feel. I’ve found that in the US, lots of people are in love with Apple, Nike, Porsche, and Amazon. People buy from those brands without a doubt. In this session, you are going to discover how you can create and/or improve your brand so people will fall in love with it.

368
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All Results, No Budget: Making the Most of Your Marketing Resources

All Results, No Budget: Making the Most of Your Marketing Resources

Marketing Track

No matter how large or small your marketing team and budget are, most startup Founders and marketing leaders find themselves at least one employee (and many dollars) short of what they’d prefer to have available. So how can you close the gap and get the results you and your team are looking for?Join Tyler Sickmeyer for a session sure to help you make the most of your marketing budget and team, no matter how large or small they are.Key Takeaways Include:Getting the Right Teammates in the Right RolesWhat to Keep In-House vs. OutsourcingYour Most Valuable Marketing Asset (And How To Maximize It)Gauging ROI on Hard-To-Track Channels Like PR and Social MediaWhen to Increase Your Marketing Budget- and How to Justify it

256
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MINDSET & PSYCHOLOGY in MARKETING

MINDSET & PSYCHOLOGY in MARKETING

Marketing Track

As entrepreneurs, our identities are inextricably interwoven with our brands. Think of this workshop as an exorcism- we’ll extract your ego from your business and create a solid brand architecture that’s built to serve your customer. In this 45-minute interactive workshop, we’ll cover how practical psychology paired with a marketing strategy can help you speak to the core of your customer’s pain points quickly and how to can position yourself to effectively be their solution. We’ll discuss why some people act irrationally to some brands, what builds loyalty, how to think like a marketer, how your opinions of your business are getting in the way of your success and your ability to sell, systems to put in place to make a consistent connection with your clients, reputation management and most importantly, how practical psychology has the ability to transform not just your business, but all of the relationships in your life.

241
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How to turn your LinkedIn Profile into a Lead Magnet

How to turn your LinkedIn Profile into a Lead Magnet

Marketing Track

In this workshop you will walk away with actionable steps that you can implement immediately. You will also learn what type of posts you should be creating for you audience and how to make them take action! 3 things you need to do right away to optimize your profile3 content strategies that work3 features that you need to be using on LinkedIn

197
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Storytelling is your Superpower

Storytelling is your Superpower

Marketing Track

Are you operating at your highest capacity? Is your branding and marketing including all of the elements that are necessary to engage your audience? Do you wonder why you lose business to competitors? I hear all of these questions and many more from folks just like you who want to deepen customer relationships and make more money! But how? Persuasive storytelling is how to engage your audience, solidify your relationships and seal the deal. We are living in a fast food culture where the competition is fierce, and the attention span is reduced to a keystroke. If you want to stand out in today’s climate, you must be extraordinary. Storytelling is the Superpower to extraordinary, and stories will make you unforgettable.

190
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Absolutely Unforgettable: How To Create A Heart-Centered Brand That Stands Out In A Noisy World

Absolutely Unforgettable: How To Create A Heart-Centered Brand That Stands Out In A Noisy World

Marketing Track

Considering there is virtually no limit to the amount of information the human brain can retain, why do we forget most of the brands we encounter? In this talk, Stephanie Nivinskus explores what the world's most memorable brands do differently and guides entrepreneurs through the process of creating a heart-centered brand that stands out in a noisy world. Key Takeaways:1. How to identify what makes you different from, and better than, your competitors.2. 5 keys to creating a magnetic brand.3. How to avoid the biggest marketing mistake most small business owners make.

151
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Omnichannel Marketing: Doing Business Like Big Business

Omnichannel Marketing: Doing Business Like Big Business

Marketing Track

Today, there are a plethora of channels a business can take advantage of in order to reach potential customers: online ads, social media, email marketing, direct mail, and so on..and this will only increase! Sending the right message to the right audience is no longer enough. Customers are smarter multitaskers with various ways to communicate and to shop. This is why marketers must consistently develop and implement various touchpoint campaigns across multiple channels to be effective. Even more powerful is being able to use your understanding of your audience by promoting a brand experience customers have come to expect into one cohesive strategy. This course will explore these new industry concepts, their differences, and how they will affect the future of business; and explore how to implement a comprehensive marketing plan for each strategy.Omni is the new Black.

130
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If we build it, they will come. And other lies.

If we build it, they will come. And other lies.

Marketing Track

Think a PR agency isn’t worth the investment for your startup? Think again! While looking into services that don't directly impact your bottom line might sound daunting, PR is a powerful tool that boosts visibility and establishes credibility as a brand. In turn, deploying a PR campaign will solidify your company's message and get it out to the core audiences you're targeting, including potential employees, partners, customers and investors. Telling the world about your amazing brand is great, yet what's priceless is the value you receive when others tell the world how great your brand is - this encompasses the power of PR. This presentation will showcase the tangible success an early stage startup has seen from working with a PR firm for over two years, with insight from both parties, and share advice for other founders and executive teams to consider a PR campaign of their own this year.

127
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Unleash Your Branding Brilliance to Attract Your Next Level Clients

Unleash Your Branding Brilliance to Attract Your Next Level Clients

Marketing Track

Your personal brand is the promise of an experience -- it’s the way you tell the world who you are and what you do. Done well, your brand can position you as relatable and memorable, and most importantly: result in more clients, opportunities, and influence. Harness the power of your brand in order to captivate and engage your ideal clients.During this workshop, you will learn how to … > Get clear on your brand> Connect your vision, voice and visuals to create a strong personal brand> Establish a strategy to bring your branding brilliance to your tribeWorkshop attendees will walk away with: 1) clarity on your branding language (the WORDS to use in your marketing and during in-person networking). 2) an understanding how you want to be SEEN by your tribe3) a specific RECIPE of PHOTOS to use in your marketing arsenalYou can see an example of the "Brand Planning Guide" workbook by visiting www.marcybrowe.com

112
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Online Marketing Essentials for Startup Growth Hacking

Online Marketing Essentials for Startup Growth Hacking

Marketing Track

You could be a great content creator and have a great startup business. But you could be totally missing the mark with your online marketing. If you're ready to engage your target market and get more people to take action and share your product/service with their networks, then it's time for a marketing checkup to diagnose the cause and put in place a growth oriented marketing strategy. In this session, entrepreneurs will learn how to: 1) Grow their visibility and become known as an industry leader2) Think like a customer attraction marketing master3) Reveal the single most important key to getting more engagement4) Identify the common mistakes entrepreneurs make that costs them visibility on social media5) Build the ultimate social selling system

102
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Marketing Automation for Beginners

Marketing Automation for Beginners

Marketing Track

In this session, experienced marketing automation expert Ronnie Kassiff will show you under the hood of her two favorite marketing automation systems: HubSpot and InfusionSoft! In this workshop, you will learn marketing automation best practices, regardless of which system you implement. Together, we will create a high-level nurture campaign that can be tweaked and implemented to any business for lead nurture success.

93
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5 Keys to Unlock the Profit Hidden in your Website

5 Keys to Unlock the Profit Hidden in your Website

Marketing Track

Make your website do more for your business!Use your website as your #1 tool to serve your clients better, faster & easier!Attract More CustomersCreate a system that draws them in and engages them.Look out for hidden traps and avoid dangerous pitfalls!Make More SalesPeople choose the familiar. Let them get to know you and develop the familiar feeling that will lead them to choosing to do business with you.Enhance Customer ServiceWhen you improve your customer service, you enhance the productivity of your employees and increase the efficiency of your entire production!

88
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Content is King

Content is King

Marketing Track

Startups often need to get noticed by prospective VCs and customers. But how? When operating on a restricted budget and limited time, content is a great way to positively position yourself in the industry, even without the financial means to hire a PR firm or social media strategist. In this session, you’ll learn how to boot strap building buzz, develop your own content, and create your own social media calendar until you’re ready to hand it off to the pros.

82
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Lost and Founder

Lost and Founder

Marketing Track

Take your start-up from small and unknown to recognized and talked about using three simple methods. Tony uses real-life examples and analogies to present key concepts about branding, content marketing, client value-messaging, and much more. Ideal information for entrepreneurs and small business owners with limited resources.

75
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How to Build Brand Influence to Gain Publicity & Authority Online

How to Build Brand Influence to Gain Publicity & Authority Online

Marketing Track

This workshop will go over the key ingredients necessary to perfecting your brand message and content execution to build better authority online to attract publicity. This includes the following: 1. Curating Your Brand Voice and Knowing Your Audience2. Understanding Your Goals3. Discover the Right Publicity Hooks on What Gives Your Brand its Identity4. Put the Buzz Back in PR: Be Conversational5. Energize and Optimizing Your Content Online6. Utilizing Video for PR7. Consistency and Aligning Content With Your AudienceThe TakeawayWith these 7 steps, you can establish your growing online presence while elevating your robust PR/Publicity strategy.Remember: the key to creating an effective strategy is to align with public relations is to continue to connect with your audience.From showcasing your brand or content through video, there are many ways to highlight your brand’s story through social to expand the reach of your PR/Publicity.

71
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The UX Flywheel: How UX strategy enables effective marketing teams

The UX Flywheel: How UX strategy enables effective marketing teams

Marketing Track

People are sick of companies marketing to them but adore certain brands. People only read headlines and tweets but binge watch entire seasons of their favorite shows on Netflix.  What makes the difference? It’s user experience (UX). The UX Flywheel is an alternative to the marketing funnel which puts the user at the center of every activity and prescribes specific UX methods to help you understand what customers want (deep down inside), how to earn their trust, and why they make specific choices. Unlike the traditional marketing funnel, the UX Flywheel is an iterative approach. It helps teams everyone on the marketing prioritize and evaluate their work. It's useful to marketers, designers, writers, and anyone else who wants to create world-class experiences. This session has four parts: - Definition of strategy - Introduction to the UX Flywheel- Case studies- Audience Q&A By the end of this session, you’ll understand how UX strategy enables effective marketing teams.

70
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Do You Want To Be A Rockstar or a One Hit Wonder?

Do You Want To Be A Rockstar or a One Hit Wonder?

Marketing Track

The Rolling Stones didn’t succeed the past 50 years with one hit - neither should you! Are your competitors touting their expertise, leadership and offerings through more marketing channels than you (more press releases per year, more events, more speaking, et al)? Control your corporate message by developing stories that start at the root of your company and consistently touts your position, messages and stories on an ongoing basis. How?By learning how to create and tailor your PR and communications programs, you will be able to build the awareness and credibility to make you the Rock Star, establish you as the Industry Thought Leader and not be another One Hit Wonder.

53
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SEO & Paid Media - Budget Allocation Strategies For Startups

SEO & Paid Media - Budget Allocation Strategies For Startups

Marketing Track

With a variety of digital marketing channels available to startups, it is often difficult to decide where to spend precious media dollars. Especially on a tight budget, identifying opportunities and creating a strong business case for the various investment can become overwhelming. This talk will outline both the SEO and Paid Media channels and demonstrate how to research opportunities and create a viable forecasting model for the various channel investments. Attendees will leave this talk with a clear step-by-step strategy process and templates to create forecasting models for their own websites.

45
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Builidng a Brand w/ Greater Impact

Builidng a Brand w/ Greater Impact

Marketing Track

How to build a brand that stands out and connects with the right audience to grow your business and make a great impact. The market is saturated. Building a strong foundation and creating an experience that your audience wants more of are essential for growing your business and making a great impact. We will look at how this is done effectively by asking the right questions, having a clear vision and diving deeper to create visuals and messaging that have your clients lining up to talk to you.

44
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Create An Awesome Marketing Toolbox

Create An Awesome Marketing Toolbox

Marketing Track

Come and get ready for the next gen tools that rocket your growth. Find out why you should tie all marketing tools to your sales growth. Create your plan and learn of some of the pitfalls that slow your growth. Leave with an actionable plan.

37
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How to Clone Yourself and Market Your Brand Better

How to Clone Yourself and Market Your Brand Better

Marketing Track

Your time is valuable; between building your product offering and securing capital, marketing may be the last thing on your mind. Attend this interactive workshop and learn practical tactics that will maximize your marketing efforts to generate qualified sales leads. After this workshop you will have the tools to: define your target customer and how to reach them, understand the critical role of branding and its role in securing capital, and the power of appropriately placed content.

37
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From Day One to Page One: Intro to SEO (Beginner)

From Day One to Page One: Intro to SEO (Beginner)

Marketing Track

What is S.E.O. and why does it matter? We'll cover super-basic SEO best practices, and provide insight towards what tools and information are useful to get your feet wet in the world of search engine optimization and take the beginning steps toward improving a website's rankability.Register today if you:-have been told you need SEO, but have no idea what it is-know you need SEO, but have no idea where to start-want to tackle SEO, but don't really have a budget You'll leave with:-an understanding of SEO objectives and basic practices-a list of useful tools and platforms-an SEO glossary and best practices "cheat sheet"

34
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Marketing with Mindfulness To Get More Leads and Sales

Marketing with Mindfulness To Get More Leads and Sales

Marketing Track

You'll be introduced to a mindfulness marketing process (C3MR) that will empower your business to get more leads and increase sales. Think about where you are today and how your business is growing. Are you chasing the same dreams without a plan or purpose? Have you stalled in company growth? Do you feel energetic and full of vitality, yet struggle to make real connections to grow your business? By the end of this presentation, you will have a proven marketing roadmap that can be incorporated into your business today.

31
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Mature IT Capabilities as a differentiator (for employees, clients)

Mature IT Capabilities as a differentiator (for employees, clients)

Marketing Track

The burden of Information Technology Management has never been higher for organizations of all sizes. Startup leaders, as their businesses grown, need to continually evaluate making IT investments, which often lead to making trade-off decisions between Security/Compliance, Ease-of-Use/Productivity for Employees, passing on great-clients when those clients have strict requirements, and dedicating large budgets to upgrading systems and hiring IT Staff. In this panel, we will discuss how outsourcing IT to a trusted partner, can help your business accelerate and make your people more productive... all while maintaining a healthy IT budget.

21
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As A Startup, You Have More Than One "Target Audience"

As A Startup, You Have More Than One "Target Audience"

Marketing Track

Knowing how to split your time between many different jobs is often a very hard thing to figure out as a member of a small team in an early-stage startup. If you are tasked with marketing, it can be very hard to know where to start or what is most important. Do I create an amazing website? How about an explainer video of my product? Furthermore, who am I marketing to? Investors? Clients? Users? Future Employees? Strategic Partners? Usually, its a mix of all of them and marketing to them uniquely is very important since they are all looking to you for different things. Knowing that your target audience(s) are unique from each other allows you to narrow down what to do differently for each of them. Knowing what they want tells you what to do first.Beyond what is different... What should be the same for each of them? What kinds of things should look and feel the same across the board no matter whose looking? These are things like your vision, culture, brand, and ultimately design.

20
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Do-it-Yourself PR for Startups

Do-it-Yourself PR for Startups

Marketing Track

Topics to be covered:What is "Public Relations"?Benefits of doing PRStep by step method to pitching the media 1. Finding the story2. Building your "list"3. How to pitch different types of media outletsThe biggest mistakes people make in doing their own PR Interview tips and tricks Q&A - Have you pitched a client to the press and not gotten the response you were looking for? Have you seen a competitor get a particular placement and want to know how to replicate that success? Do you have an upcoming story you'd like to pitch and want to walk through the best approach? Lets walk through real life examples to get actionable insights!For a sneak peak, check out this video: https://youtu.be/UaLjhJSOmPE

19
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#RelationshipGoals for Co-Founders

#RelationshipGoals for Co-Founders

Marketing Track

Any relationship takes work. For a start-up with co-founders, work also takes healthy relationships.We’re co-founders, sisters, and roommates - and we don’t want to kill each other. Rather, our personal/professional relationship is thriving (and it isn’t because we’re special or extra nice). In this session, we’ll cover practical communication tools and methods we’ve studied and practiced to help you cultivate strong co-founder relationships and turn your dynamic into a major business asset.

17
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Four Quick Ways to Make Money When You’re Starting Up

Four Quick Ways to Make Money When You’re Starting Up

Marketing Track

Bootstrapping your start-up is tough, but it’s also a quick learning curve, right? Between payroll, tech resources, marketing and all those ‘no-one ever told you about’ expenses, cash flow can be tight.Want to know four simple ways to get a cash injection, that most start-ups overlook?With my interactive workshop, I’ll teach you how to leverage the content and information you already have, to create revenue-driving campaigns that you can get up and going quickly.

15
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Price of Opportunity: Build Your Pricing for High-Impact Growth

Price of Opportunity: Build Your Pricing for High-Impact Growth

Marketing Track

For entrepreneurs, being able to build an effective pricing strategy is a critical success factor. Numerous studies find that for a company with average economics, a 1% price improvement has up to 5x the impact on the bottom-line versus a 1% increase in volume. Unfortunately, most companies are better at creating value rather than capturing value through price. In fact, in a study of more than 1,000 startups, pricing is cited as a top 5 reason why new ventures fail. This interactive session is designed to help entrepreneurs rethink how pricing fits into their growth strategy and take actionable steps to build and execute a high impact pricing strategy. In this session, we will identify common challenges of pricing by founders and entrepreneurs, start creating the foundation for an effective pricing strategy, and begin identifying the value drivers needed to effectively price.

13
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How to be on Shark Tank (even without much sales)

How to be on Shark Tank (even without much sales)

Marketing Track

I will explain the story of my pitch at Shark Tank, including a lot of Q&A.My Shark Tank episode: https://youtu.be/9VUnRxnXG2w

12
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Start-Ups Take Flight: Customer Experience Design at the San Diego International Airport

Start-Ups Take Flight: Customer Experience Design at the San Diego International Airport

Customer Track

In 2018, the San Diego International Airport hosted a record high total of 24 million passengers. In 2019, it earned the distinction of “No. 1 Among Busiest US Airports” in part for its focus on customer experience. The San Diego County Regional Airport Authority offers a unique setting for select innovators to validate ideas for the airport of the future during a 16-week innovation lab. Startups test their service at SAN with the goal of scaling the concept to major U.S. airports nationwide.Rick Belliotti will present the airports’ philosophy on customer experience design and facilitate a discussion with the CEO’s of three of the most successful SAN Airport Innovation Lab companies: AtYourGate, Baggage Nanny, and Ciari Guitars. Learn how to apply customer service principals to your customers’ journey, examine innovative ways to enhance the customer experience, and differentiate your product or service by finding unique ways to reach your target customers.

392
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A Walk in Your Customer's Shoes: Understanding your Customer, the Hero

A Walk in Your Customer's Shoes: Understanding your Customer, the Hero

Customer Track

Do you want to provide products and/or services that your customers will respect, appreciate, and love you for? The more you understand your customer's behaviors, motivations, and needs, the more effective you will be at delivering an exceptional experience.During this interactive session, you will:* Understand Customer Experience and why it matters* Create the first iteration of a Customer Persona - to guide the choices you make around how you engage your customers* Utilize concepts from Customer Journey Mapping with a hero/guide story* Learn how storytelling can impact your brand

179
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Traveling the Yellow Brick Road: How Fast-Growth Startup Can Achieve Success on the Customer Journey

Traveling the Yellow Brick Road: How Fast-Growth Startup Can Achieve Success on the Customer Journey

Customer Track

San Diego-based Scientist.com is a perennial fast-growth company, landing on Inc. magazine’s list of America’s 500 fastest-growing companies three years running. The award-winning R&D marketplace knows that maintaining high growth means maintaining outstanding customer service in the face of rapid change. Two Scientist.com team members, Daniel Kagan, PhD, COO and Diana Ourthiague, PhD, SVP of Accounts, explain how they were forced to reinvent their customer service approach as Scientist.com transformed from a raw startup to a profitable enterprise. Key topics include when to automate and when to use a human touch; how to manage relationships with large bureaucratic customers; what qualities to look for when hiring in the digital age; why AI/machine learning has the potential to transform customer service if used appropriately; and how to set expectations early with customers and position the company for future growth. This track will touch on every stage of the customer journey.

71
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Translating UX in International Projects

Translating UX in International Projects

Customer Track

What are the unique considerations and challenges that come with leading UX projects in international markets? How does a team set itself up to deliver strategy, research, and design across consistent standards when there are language barriers or cultural unknowns? In this talk, Sarah Alvarado, Research Director at Blink, will share compelling and honest anecdotes across a number of international projects to help organizations think deeply about when, where and how to conduct international UX work.- When it makes sense to consider international UX work (and when it doesn’t)- Where to look for relevant and meaningful UX opportunities in new markets- How to bridge cultural and language barriers across client and agency teams to deliver insights, innovative strategies and impactful designs

52
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ROI-tention

ROI-tention

Customer Track

How do you grow faster with more profit? Focus on the customers you already acquired to boost the three R’s: retention, repurchase rates, and referrals.Enhance your growth strategy through an analytical, segmented, and solution oriented focus on your customers’ experience. You will drive your Return On Investment with a handful of actionable steps and will be sharing the power of ROI-tention in less than 90 days!Join and come prepared with insights on the opportunities at your company.

44
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Trusthacking: Signalling Consumer Trust

Trusthacking: Signalling Consumer Trust

Customer Track

This panel will feature electrifying award-winning accredited businesses that have won ethic awards from the Better Business Bureau, and how they have adapted to change. There will be a 10 minute TEDesque talk in the beginning that focuses on Trusthacking, with practical resources (handouts and even some giveaways at the end if permitted). We would want to also show data on businesses, trends, and even talk about new waves of business ideas (ie Conscious Capitalism, B Corp etc) and discuss how trust needs to permeate. We would love to do a "Twitter" QnA.I launched TEDxGrandCanyonUniversity and I was a former professor. I would love this to be both Socratic, but with some key takeaways that focus on building trust.

5
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Top Quality Wins Top Clients

Top Quality Wins Top Clients

Customer Track

Whatever your product or industry, winning & keeping top clients is the life blood of every business. In this session learn how to write copy that attracts the right type of customer and proactively create memorable experiences that impress and forage long term customer success.

4
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AI Driven Customer Journey!

AI Driven Customer Journey!

Customer Track

Customers are leaving products because they can't figure out how to use them! Understanding customer journey using AI and orchestrating customer data at any touchpoint help portray a clear picture of customer journey and where they need help.I would like to present my perspective on how Intuit approaches this problem from a strategic perspective and specific applications for startups to deliver better customer experience and increase their retention.

3
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Customer Experience is the Future of Cannabis

Customer Experience is the Future of Cannabis

Customer Track

For the last several decades, successful businesses have utilized customer experience as a competitive advantage. In the cannabis industry there are very few companies employing strategies to build meaningful relationships with customers to gain trust, loyalty and referrals. The cannabis industry is affected by a variety of external forces supporting fierce competition: • businesses are competing for the same unsegmented target audience• restricted traditional outbound & social media marketing• the cost of producing products is status quo, but product prices are rising• consumers are left to navigate a new and confusing marketplace with very little guidanceCannabis companies must gain new customers, earn repeat-business and achieving bottom-line results. The key to success in this dynamic industry is CX. In this session, participants will learn more about the challenges in cannabis, as well as revolutionary CX tools that dramatically shift the landscape to consumer-centric.

3
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Digital accessibility: A surefire way to deliver superior customer experiences & achieve greater ROI

Digital accessibility: A surefire way to deliver superior customer experiences & achieve greater ROI

Customer Track

Did you know that approximately 20% of people are living with a disability? That’s well over 1.5 billion people worldwide.No startup can afford to ignore a potential audience that large — yet many digital products & services continue to launch with major accessibility issues.Not only can these issues do serious damage to your startup’s brand & customer experience, but they also open the door to costly litigation as the number of digital accessibility lawsuits under the Americans with Disabilities Act has skyrocketed in recent years.Clearly, it’s time for your startup to move further down the road to digital accessibility. During this presentation, I’ll help you do exactly that.We’ll begin with a quick introduction on the basics of accessibility. We’ll continue with a few actionable tips for making your digital products & services more accessible. Finally, we’ll finish with a quick Q&A session.This session is perfect for founders, marketers, designers & developers alike.

2
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Rapid computer vision development

Rapid computer vision development

Developer Track

Build & deploy a computer-vision (CV) application in minutes! This workshop will go over what it takes to easily add CV to your applications using alwaysAI CV platform - from setting up your development machine, selecting the right models (or using your own), integrating the Python SDK, and deploying to a supported board (like a Raspberry Pi, Qualcomm, NVIDIA, etc) with an attached camera.

116
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Kickstart Your Product Build

Kickstart Your Product Build

Developer Track

Are you struggling to build a product? Learn tips and tricks to rapid MVP development with FullStackJS using Loopback and ReactJS. You will go from app design to RESTful services and minimal UI all in this 90-minute session. Learn how to establish a critical path, avoid vendor lockin, and leverage frameworks and libraries to get started quickly and iterate over your first few sprints. By the end of this workshop, you will be able to plan and build a solid foundation for a new web application. This workshop is perfect for beginners with about 6-months to a year of experience that have familiarity with HTML, CSS, and JavaScript. If you know some basics, you will learn how to translate that into the start of a product.

107
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Build, Deploying, and Scaling Containers in a Modern Pipeline on AWS, Google Cloud, and Azure

Build, Deploying, and Scaling Containers in a Modern Pipeline on AWS, Google Cloud, and Azure

Developer Track

Containers have been all of the rage for the past few years, but in 2020 they have become less of a "hot new tech" and more of an industry best practice. Every startup should be leveraging containerized code and modern CI/CD pipelines to set their development teams up for success.Leveraging modern container / CI best practices give developers more power and provide more sound testing and deployment practices for your organization.In this session the Tragic team will cover best practices for developing a pipeline and leveraging code containers. As well as discussing how these topics should scale for a new startup vs a growing startup building out a robust development team.+ Understanding Code Containers and Orchestration+ Understanding CI / CD+ Pipeline Architecture+ Scaling Your Team ProcessesThe session will provide context and code examples for all major cloud providers: AWS, Google Cloud, Azure.

74
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Build Better Experiences Everywhere

Build Better Experiences Everywhere

Developer Track

The term "progressive web app" was coined in 2015 but it's taken us in the tech world a few years to fully support the idea. Only now in 2019 are PWAs widely adopted throughout the industry. PWA's allow you to build your product once and deliver it to every device, on any operating system. They allow you to provide a better experience, faster load times, smaller application sizes, and higher customer engagement. Learn what PWA's are, why they are revolutionizing product development, and how you can implement them in your business. I will cover companies and their success stories with PWAs and dive into relatively technical architectural conversation around implementing PWAs into your tech stack.

73
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Demystifying Developers: Essential information you need to know about developers before hiring them

Demystifying Developers: Essential information you need to know about developers before hiring them

Developer Track

In today’s world, the developer is queen, and we know it! Hiring top development talent is a struggle, even for the largest companies. For startups, your application development can make or break your business, so making the right choice when hiring your developers is essential. At this session, we will peel back the layers and reveal the hidden truths underneath. We will expose the myths of the developer, share the secrets that developers are keeping from you, talk about what drives developers, and give you insights on how to attract the right talent. You will leave this talk with inside knowledge about developers, what they like to hide from you, what motivates them, and how this knowledge can prevent you from making a hiring mistake that can tank your business.

63
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Coding the Future of Sustainability Data with Java

Coding the Future of Sustainability Data with Java

Developer Track

As a programming language, Java is used in all sorts of instances. How do we code today while addressing long-term challenges like sustainability?Willhelm Lehman and Kyle Gowen, backend software engineers at Measurabl, will dive into the details of Java to explain how their team has built Measurabl’s sustainability data platform to address the needs of users today in a way that will be used for years to come. From build to clicks, we will discuss why we use Java to deliver a faster proof of concept, the ease of integration and testing within Java, and how we can “future proof” Java.

43
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Scaling Selenium: End-to-end browser testing for a growing team (that actually works)

Scaling Selenium: End-to-end browser testing for a growing team (that actually works)

Developer Track

End-to-end testing is a critical component of a comprehensive test suite for real production software. At the same time, true end-to-end tests require browser-based frameworks, which are notoriously flaky, slow, and expensive to run.Investing in E2E tests can supercharge the stability of your whole product. Fast and modular tests can be run at scale, so you can maintain a high degree of confidence in your releases even as your team grows. When tests are stable, they can be run automatically to prevent bugs before deployment (or even against each commit before merge!). In this talk, we will cover a range of technical investments that allow your team to run browser-based Selenium tests quickly and reliably. We'll go over frameworks that make Selenium tests easy to write and debug, and tools that let you run hundreds of simultaneous tests cheaply when making a commit. We'll also talk about how to break up your JavaScript code cleanly so that your organization can scale.

37
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Fundamentals of the Lightning Network

Fundamentals of the Lightning Network

Developer Track

Over the last decade, Bitcoin has been gaining adoption as a currency and testing its potential as a store of value, unit of account, and medium of exchange. However, during times of high network usage it has had difficulty scaling to meet the demand of its users. The Lightning Network was born as a pragmatic solution to solve this very problem, without compromising the security of the underlying network. This layer 2 technology allows Bitcoin to operate with extremely low fees and scale up to millions of transactions per second.The goal of this session is to give a technical introduction of the fundamentals of the Lightning Network — Bitcoin scaling, network architecture, channels, routing, and HTLC's. This session will be presented from the perspective of a curious software developer and will delve into the low level details of the contracts implemented to secure the network. It is recommended that attendees have a basic understanding of Bitcoin transactions before attending.

27
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From hype to real world solutions - how Blockchain have transformed the industries

From hype to real world solutions - how Blockchain have transformed the industries

Developer Track

Discover the benefits of the Blockchain technology and start transforming your business just like in the beginnings of the Internet 30 years ago. We will reviewed a number of industries that have been transformed by the Blockchain innovation and eliminated the need for a constant exchange and replication of information. The information is stored in shared place, called a shared ledger and accessed when needed by authorized businesses and consumers forming a new information and data highway. It eliminated the need for businesses and consumers to hold their own copy of the data, either on paper or in silo databases.

22
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Building the hype while building the product

Building the hype while building the product

Developer Track

Technology is versatile and a good solution can help solve problems in a wide range of industries, but what happens when the existing solutions don’t work for all use cases? How do you position a solution as having wide appeal when it is designed with specific uses cases in mind? Looking at healthcare, typical security solutions that work for most technology might not work for medical devices. A device like a cardiac monitor can’t afford an update that pauses its function while in use by a patient. Using the medical device industry as an example, this talk will explore the value of designing existing technology that can be perceived as niche and going against the overwhelming convention.

14
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Soft Skills for Engineers

Soft Skills for Engineers

Developer Track

Over and over we're inundated with the mythos of the 10x engineer - the wizard who sits in a dark corner, mashing keys and saving the business day after day.I believe in the 10x engineer - but I don't think this vision of him or her is the correct one. Instead, the 10x engineer I have in mind is rarely in a dark corner, rarely mashing keys for hours at a time. Yes, of course, this engineer can code - but coding is a 1x activity. Instead, this engineer has soft skills - leadership, empathy, charisma - and they use these skills to make their 10x impact.In this presentation I'll describe why these skills will get you to a 10x faster than coding will and we'll practice some exercises that improve leadership, empathy and charisma.

10
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How to take the 'Hard' out of Hardware Development

How to take the 'Hard' out of Hardware Development

Developer Track

"Hardware is like Software except you have to get it right the first time." Are you interested in developing a hardware product? Derek will explain how to go from concept to production, and how to avoid making mistakes along the way. Newer tools allow you to develop hardware based solutions easier and less expensive than previously. We will discuss how to go from ideation, to prototype, and into production.

7
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Tales From a Startup Technology Fixer

Tales From a Startup Technology Fixer

Developer Track

This session will walk through effective technology planning for both technical and non-technical founders. Choice of outsourced talent, in-house developers, consultants, lean strategy, lite design vs boutique design all impact your startup’s outcome. Often poor choices lead to crisis. I deal with many companies that have run into trouble. We will cover strategies to avoid pitfalls as well as techniques for getting out of them.

4
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How to prevent too much success from spoiling your ability to innovate

How to prevent too much success from spoiling your ability to innovate

Developer Track

Rapid growth and success can convert small/agile software companies into bureaucratic monoliths. It can happen before anyone notices. Moreover, once a company discovers it has a problem; it is usually too late to do anything about it. This presentation will discuss the common symptoms that can help you identify when you are starting to slip. In addition, it will present tips to diagnose and treating this problem before it gets out of hand. Planning the right organization, culture, process, and architecture is critical to nurturing and accelerating innovation as your software company scales. During this discussion, we will review how the DevOps culture is vital to accelerate growth, how to leverage Continuous Delivery, and how to create Lean processes that ensure that value delivery increases as you scale your software organization.

2
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Open Source Rockstar Program

Open Source Rockstar Program

Developer Track

Open sourcing a project is step one in making an impact in the community. Follow it with an end-to-end program that highlights the value of your OS project so you can increase followers and contributors, which adds even more value to your solution. Learn about the “Open Source Rockstar” program, a holistic plan to connect with peers, increase contribution and “own” your piece of the OS community.

1
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Your Product Is Your Brand

Your Product Is Your Brand

Designer Track

As a tech startup founder, your number one thing is to get a working version of the product out there. So who has time for design, right? Why not use a front-end framework to save you time? Because your product will look like everyone else’s—or worse, look like it’s from Google. Learn strategies on how to bring your branding into your product so that you can build your own brand equity.

124
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Rational Design: As little as possible, but no less

Rational Design: As little as possible, but no less

Designer Track

After 20 years of applying the design process to countless client situations, one pattern is clear: far too often we do far too much. Most clients don't need most of what we do, and I think it's time we require a rationale to include a step in the process rather than to skip a step.The tenets of UX design — building empathy, understanding stakeholders, starting small, customizing solutions — should be applied to the design process itself. We call this approach Rational Design, and it saves our clients time, money, and frustration on the way to an informed, reliable, high-quality solution shrink-wrapped to fit each unique problem space.

112
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Operational excellence best practices

Operational excellence best practices

Designer Track

• Learn strategies for scaling your business and tracking projects• Methods for quality management and best practices for delegation• Cybersecurity considerations and suggestions for handling data• How to set up key performance indicators that are meaningful• Overview of risk optimization and analyzing what to invest in

92
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Designing a Better Internet for Women and the LGBTQ+ Community

Designing a Better Internet for Women and the LGBTQ+ Community

Designer Track

How can UX, AI and Blockchain Technologies be leveraged to create a safer, healthier Internet for marginalized communities? Design and Emerging Technologies have a crucial roll to play in the development of healthy social media platforms (free from harassment, hate speech) and the prevention of mental health disorders among women and the LGBTQ+ community. In this panel, I will explore the problems faced by marginalized communities and how the diverse UX and Development teams at Lips and other platforms are rethinking design as well as leveraging emerging technologies to address these issues. Topics covered include:- The Female/LGBTQ UX Experience- UX Design with Social Impact (Testing, Feedback, Iterations) - Reducing algorithmic bias with AI built by diverse teams - Blockchain Solutions - Lips, Chokri, Po.et, Vault etc.

83
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Building a Rebellious Brand

Building a Rebellious Brand

Designer Track

It's not enough to just be better than your competitors, you have to be substantially different. This presentation will focus on how startups can position themselves within the market to stand out in a sea of "me-too" competitors and designing a brand to match.

71
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Creating Business Value with Design

Creating Business Value with Design

Designer Track

Customer (CX) & User Experience (UX) matters more than ever when building products and services that stand out. Create loyalty and drive sustainable revenue for your business by designing for (and with) the people that matter most. Human-centered design allows for companies to lower risks and increase potential for success. Join the session to learn practical techniques and how companies of all sizes that embrace design and the voice of the customer have a consistent track record of delivering positive business outcomes.

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Let There be Light! A Pragmatic UX Solution Workflow

Let There be Light! A Pragmatic UX Solution Workflow

Designer Track

How do you craft an experience to maximize customer delight? Meaningful impact lives in the details of a product experience. In this session, we will apply broader design thinking to solve a specific product challenge inspired by Shield AI’s process. At Shield AI, each design decision puts humans front and center. This approach informs everything from human-robot interaction design to user interfaces. Join this practical workshop to hone your own problem-solving skills!

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Design Packaging For Your Physical Products  - Online Commerce and Retail

Design Packaging For Your Physical Products - Online Commerce and Retail

Designer Track

It's so easy to let packaging be the last thing you think about in your product development and sales plan. Product development is a fast paced multivariable challenge - and sometimes it's a rush to pick what to put something in... and as a result it ends up all about cost on the penny and speed to market. But in reality product = packaging + stuff inside. They aren't 2 separate things, they influence and depend on each other. Great packaging SELLS a product by telling customers what it is and why it's valuable. Poor packaging execution can equal ZERO first time sales or ZERO repeat sales if the product doesn't arrive in one piece.What do you need to consider to successfully start selling online and on the shelf? Let's work through the key vocabulary, risks, budget issues and get you selling!

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Get Comfortable Being Uncomfortable

Get Comfortable Being Uncomfortable

Designer Track

Starting a new, complex, project for a difficult client or stakeholders? Feeling slightly panicked or worried? Discomfort can bring engagement, growth, and job satisfaction. Embracing discomfort is a skill which can be learned, improved, and shared. Whether you are an individual contributor, or a manager, learn to be comfortable being uncomfortable and instill the skill in your team. Push yourself and your team past the comfort zone. I’ve learned many things the hard way in my 25 years directing high-pressure UX projects that include research, strategy, and design. I’ll share some real-world examples of uncomfortable places I’ve been, and some of my methods to keep calm during periods of stress. In this session you’ll learn how to:- Convert your discomfort into engagement, growth and job satisfaction- Create a process you can trust, then trust in the process- Use trust to help you and your team do their best work and thrive- Develop a calm, confident work environment

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The Life-Changing Magic of Workshops: Philosophies, Strategies, and Tips for the Best Workshop Ever

The Life-Changing Magic of Workshops: Philosophies, Strategies, and Tips for the Best Workshop Ever

Designer Track

At their best, a design workshop ignites creativity and collaboration. Designers are empowered, stakeholders are psyched, teams are aligned, and design projects can take a big leap forward. At their worst, workshops are just really long meetings.The keys to a triumphant workshop are both tactical (which exercises work best for which groups, how do we capture all the ideas) and philosophical (why are we here? why do we want to work in this way?). Leading design workshops is a vital skill, but it often isn’t taught in design programs or formalized in the workplace. In this talk, you will learn how we run workshops, and why I’m so passionate about them as a means to inspire and align. Be prepared to leave the session with an actionable blueprint to run your own workshop tomorrow!

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UX Strategy – You Don’t Know What You’re Missing

UX Strategy – You Don’t Know What You’re Missing

Designer Track

The User Experience, where visual design meets function. No problem, you’ve UX down, you might even have a designer or two, maybe you’re lucky enough to have a whole team, you’re crushing it with sleek modern designs, yet, things could be better but you can’t quite place what’s off. The brand, the customer experience, and the user experience are quickly becoming one fluid wave and while the industry has them distinctly separated, ensuring congruency between the three means success. Enter UX strategy, and why it’s so important. UX strategy done right is interwoven into the entire business model. Are you looking to see how your digital design aligns with brand, marketing, the customer’s journey and not only your current but the future business journey? Strategy is essential to all aspects of business and UX is no different. Together we’ll review easy steps to take to ensure UX strategy is integrated into your company.

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Object Modeling for Designers

Object Modeling for Designers

Designer Track

An object model depicts a system as a set of objects, actions, and relationships, providing a structural perspective. This perspective is different than the task perspective as reflected in storyboards, journey maps, and user stories. The structural perspective forces thinking outside of current solutions and has a natural affinity with higher-level constructs in a design system. It also provides the foundation for an effective and consistent system vocabulary. In this workshop, participants will learn how to create a Narrative Object Model—an accessible approach to modeling that uses plain-English descriptions for objects and their relationships. The workshop includes:- Identifying system objects from different source material, including an existing system and user stories.- Building relationships between objects to tell a system’s “structural story.”- Extending the model using actions and attributes.- Using the model to identify higher-level constructs for a design system.

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Using Research to Inform Design Decisions

Using Research to Inform Design Decisions

Designer Track

Building a learning platform for K-12 education has many layers of complexity with students, teachers, counselors, and parents who all have unique needs and behaviors. Starting with design research is a critical step in the UX process to understand who we are designing for and where there might be gaps in the holistic experience. Case studies include projects with Johns Hopkins Center for Talented Youth and MaiaLearning.

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The Anatomy of a Design Sprint

The Anatomy of a Design Sprint

Designer Track

The Design Sprint methodology, published in 2016 by Jake Knapp et al. of Google fame, is ever-more-popular yet remains somewhat mysterious to those who haven't participated. This session breaks down the methodology into hands-on bite-sized chunks, and explains what a valuable and efficient tool it is for the Startup-oriented community. A panel discussion Q&A is also included.

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User research: how to learn about your customer

User research: how to learn about your customer

Designer Track

All founders know they need to talk to their users. But, what do you ask your customers? How do you find them? How do you ask them? Learn how to ask your customers better questions and think critically about the answers. Save time and money by reducing unknowns and make sure you're building the right thing. You'll learn methods you can implement right away.

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Innovation and Design Thinking

Innovation and Design Thinking

Designer Track

Innovation is powered by a thorough understanding of what people want and need in their lives. Design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. In this talk, we will discuss:- What is Innovation - really- The principles of Design Thinking- How to use measured, analytical methods to realize business goals, attract new customers and retain and grow current customers for greater revenue

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Is Your Website Accessible?

Is Your Website Accessible?

Designer Track

When you think of the word "Accessibility" it may conjure images of wheelchair ramps or curb cuts, but accessibility online is not so apparent or easy to understand. Just like the physical world, the web should be a place where everyone, regardless of their ability, can share equitably in the revolutionary life enhancements that the web provides. As a small business owner, you know that your products and services need to be accessible, but it can be difficult to know where to start when it comes to your website or app.Join Dan Payne, Certified Professional in Web Accessibility, as he teaches you how to think "web accessibility." He'll cover a wide array of topics including:* The fundamentals: what web accessibility is and is not* Legal considerations* Real examples of the good, the bad and the ugly* What you can do today to improve your site's accessibility* Assessments, audits and remediation* How to setup a culture of accessibility and a process for long-term success

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Brand Strategy Workshop

Brand Strategy Workshop

Designer Track

Learn how to build brands that captivate audiences. Explore a hands-on approach to bringing your business to life including product development principles, customer research, competitive mapping, case study analysis, positioning, communications, and the development of brand identities and strategy. In addition, uncover best and worst practices from the most well-known brands. After this workshop, you’ll be able to develop a complete brand strategy to integrate into your organization. You will have a blueprint for building momentum in your business while standing out from the competition as an industry leader.

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Identify The Right Problem To Solve!

Identify The Right Problem To Solve!

Designer Track

Want a process to efficiently and effectively identify new problems or verify if the problem you are working on is the "right" problem? Don’t be like the others, just throwing stuff at the wall to see what sticks.Join this hands-on workshop where you will learn how to perform and assess ethnographic research to identify new previously unidentified problems that are highly relevant to your customers. During the workshop you will practice with prerecorded interviews and then work in small groups in order to identify user centric insights that can be turned into powerful problem statements to develop new innovative solutions that people want.After attending this workshop, you will be able to put into action, the skills needed to perform high quality research that will lead to new innovations.

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Enabling Robots to Takeover Communities

Enabling Robots to Takeover Communities

Designer Track

People are the most important factor in any equation. Robots are the most fun thing to include in any equation. How can you leverage robotics to build communities? In our panel, you'll learn how veteran founders and leaders leveraged best practices in STEAM education and exploration to build and develop communities of real people.

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Applying Systems Engineering From Startup to Grownup

Applying Systems Engineering From Startup to Grownup

Designer Track

Due to lack of knowledge and resources most startups experience major challenges when transitioning to a more mature (grown-up) state! This is usually caused since startup processes are not best fit for a growing business which need to operate in the international stage and may lead into some failures. This presentation will address the above gap and provide a solution based on the international standard developed by the ISO/IEC organizations to address this well-recognized issue.

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Progressive Web Applications – The Right Choice for Your Startup Business

Progressive Web Applications – The Right Choice for Your Startup Business

Designer Track

The inherent goal of every startup is to establish a great customer relationship, grow their business, and create online brand awareness. Your startup would need the web solutions and the mobile application. You would need to hire developers to create web solutions and mobile app developers to create iOS and Android applications in the least.Alternatively, you can choose Progressive Web Applications, which brings you the best of both web and mobile applications.PWAs enable native-app-like user experience, including push-notifications, full screen and access to offline content. They also provide access to diverse browsers, real-time loading and, google indexing. They take a short time for development and deployment.In the session, Jatin will be highlighting the various advantages of adopting Progressive web applications for startup businesses. The focus will be largely on the marketing and financial advantages as well as user benefits.

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Avoiding the common design problems

Avoiding the common design problems

Designer Track

Many standard design problems can be avoided. with reasonable design practices. Many problems can be found when clearly documented to be manufactured.

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What's up with innovation?

What's up with innovation?

Designer Track

Where to find and how to recognize (and measure) innovation.Get concrete results. Why and how to set benchmarks and interpret them. Make innovation part of your DNA and keep it thriving. Implement innovation to move in the right direction. How to do it RIGHT -- and keep it growing

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Don't miss it!

San Diego Startup Week will be at the Convention Center
May 26th - May 30th, 2020

Purchase tickets below