Your business isn’t looking for any business, you’re looking for the BEST clients. And those clients are ready to invest a premium price for your premium service or product. But just because they are willing (and able) to pay doesn’t mean you should rush through the sales process. That’s the fastest way of losing the client forever. Learn the fatal errors inexperienced businesses and entrepreneurs are making all the time in their sales cycles, and don’t even know it. Companies such as Xerox and American Express have always been able to close the premium-priced deals and are market leaders for a reason. Now learn the secrets of sales from someone who mastered their sales processes and is now your secret sales weapon.