Build the Right Things at Scale: Why You Need a Data-Driven Product Strategy

Build the Right Things at Scale: Why You Need a Data-Driven Product Strategy

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In the early days of your startup, you probably engaged in many customer interviews. Then, as you started to grow, it became more challenging to keep in touch with your many customers. You probably started collecting data, but found it hard to make sense of it all. Building complex data warehouses and dashboards were just too costly and difficult to build.Now, you’ve got a product built, but you’re seeing some major problems:* Your customers aren’t being retained, and you can’t figure out why* You’re burning cash to acquire new customers, just as existing customers are walking out the door* New features aren’t being widely adoptedIf this sounds like you, then you need a data-driven product strategy. In this session, I’ll teach you how to:* Amplify the customer voice by creating a scalable customer feedback engine* Develop a sophisticated model for feature prioritization to align your roadmap to your goals* Implement a process of product experimentation and A/B testing

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May 26th - May 30th, 2020

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