It is now clear that diversity is crucial for businesses to gain new perspectives, build a welcoming culture, and develop high performing teams. Building a diverse company workforce from the foundation sets the tone for future hiring goals. In the STEM world where white male students earn a majority of engineering degrees, how do you reach diverse candidates as a small startup? Internships that might not seem feasible from a financial standpoint have a lot of value for building company culture. You start developing brand awareness and loyalty, and employees get to start managing others and learning how to develop a culture for new employees. Internships also offer a great opportunity to reach more diverse candidates. This talk will review an engineering intern hire case study that increased company diversity by 20%.