For the last several decades, successful businesses have utilized customer experience as a competitive advantage. In the cannabis industry there are very few companies employing strategies to build meaningful relationships with customers to gain trust, loyalty and referrals. The cannabis industry is affected by a variety of external forces supporting fierce competition: • businesses are competing for the same unsegmented target audience• restricted traditional outbound & social media marketing• the cost of producing products is status quo, but product prices are rising• consumers are left to navigate a new and confusing marketplace with very little guidanceCannabis companies must gain new customers, earn repeat-business and achieving bottom-line results. The key to success in this dynamic industry is CX. In this session, participants will learn more about the challenges in cannabis, as well as revolutionary CX tools that dramatically shift the landscape to consumer-centric.