Going to Market Through Indirect Sales Channels (Reseller Partners)

Going to Market Through Indirect Sales Channels (Reseller Partners)


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Whether your product is ready for market or not, its important to understand from the getgo whether or not your product needs to leverage distribution and reseller partners. Why? Because going to market through indirect partner channels will impact your pricing strategies, your margins, the operating team, and the sales and marketing budgets. In this session we'll talk about what a one tier and multi-tier distribution strategy is, whether or not your company needs one, the types of channel partner programs you can launch, how to go about designing the right partner program for your product, and how to go about recruiting channel partners.



Workshop Leaders

Presentation Leaders

Track & Cluster

Sales Track

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San Diego Startup Week will be at the Convention Center
May 26th - May 30th, 2020

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