This workshop will go over the key ingredients necessary to perfecting your brand message and content execution to build better authority online to attract publicity. This includes the following: 1. Curating Your Brand Voice and Knowing Your Audience2. Understanding Your Goals3. Discover the Right Publicity Hooks on What Gives Your Brand its Identity4. Put the Buzz Back in PR: Be Conversational5. Energize and Optimizing Your Content Online6. Utilizing Video for PR7. Consistency and Aligning Content With Your AudienceThe TakeawayWith these 7 steps, you can establish your growing online presence while elevating your robust PR/Publicity strategy.Remember: the key to creating an effective strategy is to align with public relations is to continue to connect with your audience.From showcasing your brand or content through video, there are many ways to highlight your brand’s story through social to expand the reach of your PR/Publicity.