Similar to developing a "customer persona" to reach your target customer/market with your product, developing an "investor persona" to identify, reach and refine the ideal investor for your startup/business is essential. Work through an Investor Persona worksheet and develop an investor thesis of your ideal investor. Instead of taking a broad approach to investor sourcing & research, you will be targeted and know exactly what they are looking for in their portfolios. You will walk away with:1. A clear understanding of how an investor thinks when sourcing deals and startup business2. An "investor persona" framework from which to get focused on your ideal investor3. Understand and build out an "investment thesis" of your ideal investor, so you really are in the shoes of your investors.