Today, there are a plethora of channels a business can take advantage of in order to reach potential customers: online ads, social media, email marketing, direct mail, and so on..and this will only increase! Sending the right message to the right audience is no longer enough. Customers are smarter multitaskers with various ways to communicate and to shop. This is why marketers must consistently develop and implement various touchpoint campaigns across multiple channels to be effective. Even more powerful is being able to use your understanding of your audience by promoting a brand experience customers have come to expect into one cohesive strategy. This course will explore these new industry concepts, their differences, and how they will affect the future of business; and explore how to implement a comprehensive marketing plan for each strategy.Omni is the new Black.