SEO & Paid Media - Budget Allocation Strategies For Startups

SEO & Paid Media - Budget Allocation Strategies For Startups

Presentation

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With a variety of digital marketing channels available to startups, it is often difficult to decide where to spend precious media dollars. Especially on a tight budget, identifying opportunities and creating a strong business case for the various investment can become overwhelming. This talk will outline both the SEO and Paid Media channels and demonstrate how to research opportunities and create a viable forecasting model for the various channel investments. Attendees will leave this talk with a clear step-by-step strategy process and templates to create forecasting models for their own websites.

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Marketing Track

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San Diego Startup Week will be at the Convention Center
May 26th - May 30th, 2020

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