In 2018, the San Diego International Airport hosted a record high total of 24 million passengers. In 2019, it earned the distinction of “No. 1 Among Busiest US Airports” in part for its focus on customer experience. The San Diego County Regional Airport Authority offers a unique setting for select innovators to validate ideas for the airport of the future during a 16-week innovation lab. Startups test their service at SAN with the goal of scaling the concept to major U.S. airports nationwide.Rick Belliotti will present the airports’ philosophy on customer experience design and facilitate a discussion with the CEO’s of three of the most successful SAN Airport Innovation Lab companies: AtYourGate, Baggage Nanny, and Ciari Guitars. Learn how to apply customer service principals to your customers’ journey, examine innovative ways to enhance the customer experience, and differentiate your product or service by finding unique ways to reach your target customers.