Translating UX in International Projects

Translating UX in International Projects

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What are the unique considerations and challenges that come with leading UX projects in international markets? How does a team set itself up to deliver strategy, research, and design across consistent standards when there are language barriers or cultural unknowns? In this talk, Sarah Alvarado, Research Director at Blink, will share compelling and honest anecdotes across a number of international projects to help organizations think deeply about when, where and how to conduct international UX work.- When it makes sense to consider international UX work (and when it doesn’t)- Where to look for relevant and meaningful UX opportunities in new markets- How to bridge cultural and language barriers across client and agency teams to deliver insights, innovative strategies and impactful designs

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