This session will focus on educating early stage companies that having a purpose, and using their business to do more than make money, is critical for long-term success. As a long-time entrepreneur myself I've realized that making money is fun and enjoyable, yet making a difference in the community is a key element of true success. The Business Roundtable recently released their new purpose of a corporation. It focuses on the fact that a business is about serving its customers, its employees, its vendors, its community and their stakeholders. For the longest time we've focused so much energy on taking care of shareholders yet businesses have an obligation to be good corporate citizens. The concepts in this talk are outlined in the book I published in 2015 titled Success Redefined.