Alice-Kate Lamb is a passionate listener and storyteller. She co-founded the luxury glamping tent company Life inTents, encouraging people to comfortably disconnect to reconnect in the outdoors. She believes that meaningful transformation can come from intentional experiences just outside of daily comfort zones. A-K is also the VP of US Marketing and Innovation at San Diego’s own WD-40 Company. She earned a M.A. in International Affairs from the University of Paris and a B.A. in English from The University of Michigan.