Dawn Herscher is an award-winning speechwriter, speaker, and storyteller. She lives in Carlsbad, CA with her husband and three little boys. Her career as a professional storyteller commenced as a Corporate Sales Manager in the hospitality industry, and then evolved over the next ten years as an executive in the nonprofit industry, and then onto speechwriting in the private sector. It was early in Dawn’s career where she discovered that storytelling is a function of success, because people respond when relationship has history and meaning. Storytelling is the conduit that builds rapport over time. You need not be a mathematical genius or advertising guru to understand the formula of building relationships, because story is something that everyone has access to, and delivers in a way that is rudimentary to the basic, human condition.