Holly Amaya has enjoyed a multifaceted career as a journalist, attorney, and public relations maven, but she’s been telling stories professionally since she snagged her first newspaper column in the Evansville (Ind.) Courier & Press at age 11. Her C.V. includes stints at Harper’s Bazaar in New York City, The Arizona Republic in Phoenix, in the office of a U.S. senator, and as general counsel of an international retail services provider. As a PR consultant, she has managed media campaigns for some of the world’s largest companies, and is a highly sought-after crisis manager, media trainer, branding expert, and communications coach. Together with her Story Imprinting co-founder Ann Marie Houghtailing, Holly teaches great companies how to thoughtfully and authentically stitch narrative into day-to-day interactions in a way that moves people and influences behavior.