I will explain the story of my pitch at Shark Tank, including a lot of Q&A.My Shark Tank episode: https://youtu.be/9VUnRxnXG2w
As entrepreneurs, our identities are inextricably interwoven with our brands. Think of this workshop as an exorcism- we’ll extract your ego from your business and create a solid brand architecture that’s built to serve your customer. In this 45-minute interactive workshop, we’ll cover how practical psychology paired with a marketing strategy can help you speak to the core of your customer’s pain points quickly and how to can position yourself to effectively be their solution. We’ll discuss why some people act irrationally to some brands, what builds loyalty, how to think like a marketer, how your opinions of your business are getting in the way of your success and your ability to sell, systems to put in place to make a consistent connection with your clients, reputation management and most importantly, how practical psychology has the ability to transform not just your business, but all of the relationships in your life.
Knowing how to split your time between many different jobs is often a very hard thing to figure out as a member of a small team in an early-stage startup. If you are tasked with marketing, it can be very hard to know where to start or what is most important. Do I create an amazing website? How about an explainer video of my product? Furthermore, who am I marketing to? Investors? Clients? Users? Future Employees? Strategic Partners? Usually, its a mix of all of them and marketing to them uniquely is very important since they are all looking to you for different things. Knowing that your target audience(s) are unique from each other allows you to narrow down what to do differently for each of them. Knowing what they want tells you what to do first.Beyond what is different... What should be the same for each of them? What kinds of things should look and feel the same across the board no matter whose looking? These are things like your vision, culture, brand, and ultimately design.
Would you expect to find a fork in a drawer labeled “spoons, etc.”? Maybe- you might not want to count on it! We are all judged by how we introduce ourselves, and whether we are seeking a job or a chance for our company to offer products and services to a new customer, we rely on written materials to make that introduction for us.In the routine flurry of “LOL”, “RSVP”, “WYSIWYG” and “WTF” (is there at least one you aren't sure about?) messaging of our daily exchanges with people who we already know are on the same page as us, it is easy to forget that these shortcuts undermine our ability to make important connections and nuanced points on what we want to say.In this short session, you will get a reminder session, advice, some stories about applying storytelling to business, and some recommendations you can act on to begin to improve your own communication right now, before you leave this presentation.
Whether you have a restrictive budget or a growing one, there are a myriad of ways to spend your marketing dollars. How do you know where to start, and whether or not you’re investing the right amount in the right areas? How do you prioritize your limited spend to grow as quickly and efficiently as possible? Learn how to prioritize your spending strategy and get the most bang for your buck. In this session, Amanda will share her favorite tools and tricks that have allowed both consumer and B2B brands like MINDBODY and Raken to flourish and grow on a budget.
Many founders work nonstop to develop a team they can be proud of, but at what point should you start to grow your organization horizontally? While the idea of adding people to your executive team can seem daunting, they can also bring priceless specialized experience to your company during a critical growth stage. Attendees will hear from Kyle Slager, CEO of Raken, on why he recently decided to hire five executives to his team in the past year, and the ROI he’s already seen from it. Kyle will touch on how these new hires can impact the bottom line, help attract other talent and build company morale.
Take your start-up from small and unknown to recognized and talked about using three simple methods. Tony uses real-life examples and analogies to present key concepts about branding, content marketing, client value-messaging, and much more. Ideal information for entrepreneurs and small business owners with limited resources.
You'll be introduced to a mindfulness marketing process (C3MR) that will empower your business to get more leads and increase sales. Think about where you are today and how your business is growing. Are you chasing the same dreams without a plan or purpose? Have you stalled in company growth? Do you feel energetic and full of vitality, yet struggle to make real connections to grow your business? By the end of this presentation, you will have a proven marketing roadmap that can be incorporated into your business today.
For entrepreneurs, being able to build an effective pricing strategy is a critical success factor. Numerous studies find that for a company with average economics, a 1% price improvement has up to 5x the impact on the bottom-line versus a 1% increase in volume. Unfortunately, most companies are better at creating value rather than capturing value through price. In fact, in a study of more than 1,000 startups, pricing is cited as a top 5 reason why new ventures fail. This interactive session is designed to help entrepreneurs rethink how pricing fits into their growth strategy and take actionable steps to build and execute a high impact pricing strategy. In this session, we will identify common challenges of pricing by founders and entrepreneurs, start creating the foundation for an effective pricing strategy, and begin identifying the value drivers needed to effectively price.
AI in Marketing will feature a presentation by Ron Hadler, Sr. Director of Marketing Technology at Red Door Interactive. In this 60-minute discussion, Ron will explore the role of Artificial Intelligence in marketing, its current state, and what the future holds for marketers. He’ll also cover the strategies, tactics, and platforms that will help today's startups fast-track the adoption of AI in their marketing efforts.
Today, there are a plethora of channels a business can take advantage of in order to reach potential customers: online ads, social media, email marketing, direct mail, and so on..and this will only increase! Sending the right message to the right audience is no longer enough. Customers are smarter multitaskers with various ways to communicate and to shop. This is why marketers must consistently develop and implement various touchpoint campaigns across multiple channels to be effective. Even more powerful is being able to use your understanding of your audience by promoting a brand experience customers have come to expect into one cohesive strategy. This course will explore these new industry concepts, their differences, and how they will affect the future of business; and explore how to implement a comprehensive marketing plan for each strategy.Omni is the new Black.
With a variety of digital marketing channels available to startups, it is often difficult to decide where to spend precious media dollars. Especially on a tight budget, identifying opportunities and creating a strong business case for the various investment can become overwhelming. This talk will outline both the SEO and Paid Media channels and demonstrate how to research opportunities and create a viable forecasting model for the various channel investments. Attendees will leave this talk with a clear step-by-step strategy process and templates to create forecasting models for their own websites.
In this session, experienced marketing automation expert Ronnie Kassiff will show you under the hood of her two favorite marketing automation systems: HubSpot and InfusionSoft! In this workshop, you will learn marketing automation best practices, regardless of which system you implement. Together, we will create a high-level nurture campaign that can be tweaked and implemented to any business for lead nurture success.
No matter how large or small your marketing team and budget are, most startup Founders and marketing leaders find themselves at least one employee (and many dollars) short of what they’d prefer to have available. So how can you close the gap and get the results you and your team are looking for?Join Tyler Sickmeyer for a session sure to help you make the most of your marketing budget and team, no matter how large or small they are.Key Takeaways Include:Getting the Right Teammates in the Right RolesWhat to Keep In-House vs. OutsourcingYour Most Valuable Marketing Asset (And How To Maximize It)Gauging ROI on Hard-To-Track Channels Like PR and Social MediaWhen to Increase Your Marketing Budget- and How to Justify it
Think a PR agency isn’t worth the investment for your startup? Think again! While looking into services that don't directly impact your bottom line might sound daunting, PR is a powerful tool that boosts visibility and establishes credibility as a brand. In turn, deploying a PR campaign will solidify your company's message and get it out to the core audiences you're targeting, including potential employees, partners, customers and investors. Telling the world about your amazing brand is great, yet what's priceless is the value you receive when others tell the world how great your brand is - this encompasses the power of PR. This presentation will showcase the tangible success an early stage startup has seen from working with a PR firm for over two years, with insight from both parties, and share advice for other founders and executive teams to consider a PR campaign of their own this year.
When you love a brand, most of the time money is no object because you love what it does and how it makes you feel. I’ve found that in the US, lots of people are in love with Apple, Nike, Porsche, and Amazon. People buy from those brands without a doubt. In this session, you are going to discover how you can create and/or improve your brand so people will fall in love with it.
When you understand how to use pricing as a tool for reaching your goals, and the mistakes to avoid, your pricing makes you money.Learn the secrets of pricing right, and creating even more value for your customer and your business. This starts at pricing 101 and goes way beyond.“I’ve been a CEO for 20 years. I can't believe that no one taught me this before.” – CEO
Every startup needs a solid pitch deck and clear understanding of how to ask for money and the terms around that ask. Susan Rust (marketing) and Mike Kimball (attorney, startup specialist) will cohost this frank discussion on how to ask and get money. Understanding the investor mind and having the right deck will go long way to getting your new startup funded.
This workshop will go over the key ingredients necessary to perfecting your brand message and content execution to build better authority online to attract publicity. This includes the following: 1. Curating Your Brand Voice and Knowing Your Audience2. Understanding Your Goals3. Discover the Right Publicity Hooks on What Gives Your Brand its Identity4. Put the Buzz Back in PR: Be Conversational5. Energize and Optimizing Your Content Online6. Utilizing Video for PR7. Consistency and Aligning Content With Your AudienceThe TakeawayWith these 7 steps, you can establish your growing online presence while elevating your robust PR/Publicity strategy.Remember: the key to creating an effective strategy is to align with public relations is to continue to connect with your audience.From showcasing your brand or content through video, there are many ways to highlight your brand’s story through social to expand the reach of your PR/Publicity.
Marketing to "everyone" is very expensive. Alternatively, marketing to a niche where you are passionate, an authority and have influence is much better on the pocketbook and for growing sales.No one likes to buy something designed for "everyone"; today people want something that's bespoke/tailored to them. So how does a young company build a brand that tackles a beach head market AND enough elasticity to grow the brand?In this working session, we'll tackle these questions and actually work through a draft of your bios, origin stories and the brand strategy.Who Should Attend: Startups preparing their investor decks, marketing materials, sales strategy and looking for their entry target market. What You Get: An inside peek at how marketers think about your business. It's never to early to make sure you're taking a customer-first approach to everything you do.
Come and get ready for the next gen tools that rocket your growth. Find out why you should tie all marketing tools to your sales growth. Create your plan and learn of some of the pitfalls that slow your growth. Leave with an actionable plan.
Make your website do more for your business!Use your website as your #1 tool to serve your clients better, faster & easier!Attract More CustomersCreate a system that draws them in and engages them.Look out for hidden traps and avoid dangerous pitfalls!Make More SalesPeople choose the familiar. Let them get to know you and develop the familiar feeling that will lead them to choosing to do business with you.Enhance Customer ServiceWhen you improve your customer service, you enhance the productivity of your employees and increase the efficiency of your entire production!
Considering there is virtually no limit to the amount of information the human brain can retain, why do we forget most of the brands we encounter? In this talk, Stephanie Nivinskus explores what the world's most memorable brands do differently and guides entrepreneurs through the process of creating a heart-centered brand that stands out in a noisy world. Key Takeaways:1. How to identify what makes you different from, and better than, your competitors.2. 5 keys to creating a magnetic brand.3. How to avoid the biggest marketing mistake most small business owners make.
The Rolling Stones didn’t succeed the past 50 years with one hit - neither should you! Are your competitors touting their expertise, leadership and offerings through more marketing channels than you (more press releases per year, more events, more speaking, et al)? Control your corporate message by developing stories that start at the root of your company and consistently touts your position, messages and stories on an ongoing basis. How?By learning how to create and tailor your PR and communications programs, you will be able to build the awareness and credibility to make you the Rock Star, establish you as the Industry Thought Leader and not be another One Hit Wonder.
Bootstrapping your start-up is tough, but it’s also a quick learning curve, right? Between payroll, tech resources, marketing and all those ‘no-one ever told you about’ expenses, cash flow can be tight.Want to know four simple ways to get a cash injection, that most start-ups overlook?With my interactive workshop, I’ll teach you how to leverage the content and information you already have, to create revenue-driving campaigns that you can get up and going quickly.
Many founders have difficulty articulating the value they offer to customers, employees, and investors. In this workshop, we'll practice simple methods of clarifying messaging so people understand, engage, and business thrives!We've all struggled with it — simplicity is hard! We're too close to it. We're excited! We talk too much. We use jargon — talk technology instead of benefits. We leave listeners confused or overwhelmed.Fortunately, with a little practice, all of this can be avoided. By using a simple framework we can avoid confusion and get our message across quickly, concisely, and powerfully. The result? Value is obvious. Offerings are compelling. Good products and services practically sell themselves, and business grows. Come to this workshop ready to work! Whether you're a freelancer, a SaaS founder, or a small business owner, you'll leave with strong, new ideas which you can implement in your messaging immediately.
People are sick of companies marketing to them but adore certain brands. People only read headlines and tweets but binge watch entire seasons of their favorite shows on Netflix. What makes the difference? It’s user experience (UX). The UX Flywheel is an alternative to the marketing funnel which puts the user at the center of every activity and prescribes specific UX methods to help you understand what customers want (deep down inside), how to earn their trust, and why they make specific choices. Unlike the traditional marketing funnel, the UX Flywheel is an iterative approach. It helps teams everyone on the marketing prioritize and evaluate their work. It's useful to marketers, designers, writers, and anyone else who wants to create world-class experiences. This session has four parts: - Definition of strategy - Introduction to the UX Flywheel- Case studies- Audience Q&A By the end of this session, you’ll understand how UX strategy enables effective marketing teams.
When it comes to marketing your business, there is an increasing number of ways to identify and attract new customers. More brands than ever before are incorporating earned media strategies into their marketing mix to share their message with the right people at the right time.What does "earned media" mean? The most basic explanation is "media gained through publicity" according to Wikipedia. Micro and macro-influencers are one of the most talked-about groups in marketing, and for PR pros this also encompasses reporters and journalists.Tactics for identifying these individuals encompass all channels and mediums from a simple social media share to a genuine email interaction. This process can be time-consuming but the end result is as impactful as running an ad campaign and spending hundreds, if not thousands, of dollars in the process.Let us show you our proven tactics for success and explain the benefits of incorporating an earned media strategy into your next campaign.
What is S.E.O. and why does it matter? We'll cover super-basic SEO best practices, and provide insight towards what tools and information are useful to get your feet wet in the world of search engine optimization and take the beginning steps toward improving a website's rankability.Register today if you:-have been told you need SEO, but have no idea what it is-know you need SEO, but have no idea where to start-want to tackle SEO, but don't really have a budget You'll leave with:-an understanding of SEO objectives and basic practices-a list of useful tools and platforms-an SEO glossary and best practices "cheat sheet"
In this workshop you will walk away with actionable steps that you can implement immediately. You will also learn what type of posts you should be creating for you audience and how to make them take action! 3 things you need to do right away to optimize your profile3 content strategies that work3 features that you need to be using on LinkedIn
This training is intended for entrepreneurs, business owners, managers, startups and students. Everyone who has to make short presentations such as “speech in the elevator”.
Learn how startups can hack AI systems in order to complete with larger firms. If you have implemented digital advertising, you are already using artificial intelligence because Google Advertising, Facebook Ads and LinkedIn are automatically optimizing your efforts for you. But if you aren’t careful, the AI algorithms could be destroying your business. We will provide specific case studies for hacking Facebook’s AI. We will also provide insights into how B2B startups can use AI to find more relevant leads and scale their business faster with less work.The Facebook advertising platform (Facebook, Instagram, WhatsApp) is perfect for testing new business ideas, increase sales, generating leads, retargeting old customers and more. Come learn how to easily and affordably launch an advertising campaign that can achieve your start up’s goals. We will walk through from idea to launching a live ad.
Despite some naysayers, email marketing is not dead. I repeat, email marketing is not dead. If you take correct steps to write an email people want to open, the results will speak for themselves. For many companies, it is THE most effective methods for engaging target audiences and generating the highest ROI. It remains the backbone of digital marketing.We will walk through the importance of email marketing in your buyer's journey and where email fits into your marketing strategy. You will learn the components of what goes into setting up your email systems, be introduced to different types of email series, how marketing and sales align, frequently asked questions, and next steps.You will walk away with clarity on: • Choosing a platform• Email series best practices• Aligning social media, search engine marketing, and email marketing • Align sales and email marketing• Writing content that gets a response
Learn how to develop positioning for your brand to stand out in your market, demonstrate to your customers, and engage your team. This workshop walks you through some exercises to creatively approach brand and/or product positioning. You’ll leave with steps to hone your positioning in brainstorming with others. This workshop will enable an action plan that includes some or all of these elements:*Following the writing and brainstorming prompts of the “Exercise your Brand Story” guide handed out at the end of this session.*Using your new positioning to refine your website, marketing funnel, content, etc.*Defining social interaction and/or community guidelines based on your values.*Using positioning statements like your vision, mission, and brand promise for funding presentations or videos.*Developing positioning onboarding and continued brand ambassadorship for your employees.*Engaging your team around the values of your brand and its community.
Everyone has a story to tell. One of the best ways to tell that story is to publish a book. Currently 4 out of 5 entrepreneurs desire to write a book but many just don’t know the step-by-step process on how to write, market and publish a book. Self-publishing has become one of the fastest growing segments in the publishing industry and is now more feasible because of technology. With a computer, desktop software and a printer, anyone can publish a book based on his or her expertise, inspiration or story.This workshop is designed to give individuals practical steps on how to successful publish their books. Individuals will learn how to break into the book publishing market, the seven steps to self-publishing success, how to market your book to success, and how to tap into the best result-producing resources for self-publishing authors.
Let's think about ways you can use marketing to kickstart your startup including looking at using Google Adwords for defining your customer persona + messaging, Keyword volume analysis to forecast sales, using landing pages to gather customer data, and more. Come prepared to work on your business, and share best practices as well as lessons learned.
Startups often need to get noticed by prospective VCs and customers. But how? When operating on a restricted budget and limited time, content is a great way to positively position yourself in the industry, even without the financial means to hire a PR firm or social media strategist. In this session, you’ll learn how to boot strap building buzz, develop your own content, and create your own social media calendar until you’re ready to hand it off to the pros.
Daveeed is the creative force behind “1 Marketing Idea”, a social media experience, marketing agency for personal brands. His 5 star presentations will re-energize, and empower you with an innovative systematic approach to digital marketing.In his keynotes Daveeed shares a 6 Point System that leverages the social media experience to help companies find un-tapped audiences. His system has been implemented by world-renowned authors, consulting firms, small and medium sized businesses.
You could be a great content creator and have a great startup business. But you could be totally missing the mark with your online marketing. If you're ready to engage your target market and get more people to take action and share your product/service with their networks, then it's time for a marketing checkup to diagnose the cause and put in place a growth oriented marketing strategy. In this session, entrepreneurs will learn how to: 1) Grow their visibility and become known as an industry leader2) Think like a customer attraction marketing master3) Reveal the single most important key to getting more engagement4) Identify the common mistakes entrepreneurs make that costs them visibility on social media5) Build the ultimate social selling system
How to build a brand that stands out and connects with the right audience to grow your business and make a great impact. The market is saturated. Building a strong foundation and creating an experience that your audience wants more of are essential for growing your business and making a great impact. We will look at how this is done effectively by asking the right questions, having a clear vision and diving deeper to create visuals and messaging that have your clients lining up to talk to you.
Any relationship takes work. For a start-up with co-founders, work also takes healthy relationships.We’re co-founders, sisters, and roommates - and we don’t want to kill each other. Rather, our personal/professional relationship is thriving (and it isn’t because we’re special or extra nice). In this session, we’ll cover practical communication tools and methods we’ve studied and practiced to help you cultivate strong co-founder relationships and turn your dynamic into a major business asset.
81% of Millennials say they’d rather spend money on experiences over things. How can you tap into the IRL (in real life) experience craving to make an impact with your target market? In this session, you’ll walk away with some answers to this question. Anne will share what experiential marketing is, how it applies to start-ups, what impact it can make and where to start.
Big game developers and eSports organizations are missing the biggest opportunity in history - Tier 2 and 3 markets around the world are barely being offered mobile games, let alone eSports events. Under served markets include emerging markets in Asia, Latin America, Africa as a well as females and LGBTQ gamers.
There is rapid development of new technologies and platforms for diagnostics but the reality is that few platforms successfully navigate the development, validation and verification process to get into the commercial space. In this workshop, we’ll have a fun, informative and practical strategic simulation exercise to plan how your highly technical product will make it through development and into the clinic. We’ll work through a content rich, step-by-step guide that you can bring with you to work the next day.
In 2020, entrepreneurs who create their own content will see the biggest returns on social media and email. Outsourcing your social media posts and email writing doesn't work. -> Outsourcing creates generic, boring online content. -> Outsourcing creates a bunch of content that someone else could have written (and probably written better). If you're a founding entrepreneur, you can verbalize the mission and vision of the company in a way no one else can. That is - if you know how to. In this workshop designed for founding entrepreneurs, I will share-> the benefits of writing for your business as yourself, not as "your brand."-> my system for writing articles that stand out among the deafening noise of blog posts, Business Insider /Inc./Forbes articles, and social media.-> why you should throw out your content calendar - and what to use instead to seize audience attention. -> where to start if you don't consider yourself a writer, or if you're rusty.
Your personal brand is the promise of an experience -- it’s the way you tell the world who you are and what you do. Done well, your brand can position you as relatable and memorable, and most importantly: result in more clients, opportunities, and influence. Harness the power of your brand in order to captivate and engage your ideal clients.During this workshop, you will learn how to … > Get clear on your brand> Connect your vision, voice and visuals to create a strong personal brand> Establish a strategy to bring your branding brilliance to your tribeWorkshop attendees will walk away with: 1) clarity on your branding language (the WORDS to use in your marketing and during in-person networking). 2) an understanding how you want to be SEEN by your tribe3) a specific RECIPE of PHOTOS to use in your marketing arsenalYou can see an example of the "Brand Planning Guide" workbook by visiting www.marcybrowe.com
Your time is valuable; between building your product offering and securing capital, marketing may be the last thing on your mind. Attend this interactive workshop and learn practical tactics that will maximize your marketing efforts to generate qualified sales leads. After this workshop you will have the tools to: define your target customer and how to reach them, understand the critical role of branding and its role in securing capital, and the power of appropriately placed content.
The burden of Information Technology Management has never been higher for organizations of all sizes. Startup leaders, as their businesses grown, need to continually evaluate making IT investments, which often lead to making trade-off decisions between Security/Compliance, Ease-of-Use/Productivity for Employees, passing on great-clients when those clients have strict requirements, and dedicating large budgets to upgrading systems and hiring IT Staff. In this panel, we will discuss how outsourcing IT to a trusted partner, can help your business accelerate and make your people more productive... all while maintaining a healthy IT budget.
From modeling marketing spend for your pitch deck to spending millions of dollars launching your company, this fast moving presentation will cover some key success strategies in making your marketing dollars work harder. Case studies will be included and time will be devoted to answering questions from the audience including items emailed in advance to the presenter at msick@GetTheSickness.com.
Are you operating at your highest capacity? Is your branding and marketing including all of the elements that are necessary to engage your audience? Do you wonder why you lose business to competitors? I hear all of these questions and many more from folks just like you who want to deepen customer relationships and make more money! But how? Persuasive storytelling is how to engage your audience, solidify your relationships and seal the deal. We are living in a fast food culture where the competition is fierce, and the attention span is reduced to a keystroke. If you want to stand out in today’s climate, you must be extraordinary. Storytelling is the Superpower to extraordinary, and stories will make you unforgettable.
Topics to be covered:What is "Public Relations"?Benefits of doing PRStep by step method to pitching the media 1. Finding the story2. Building your "list"3. How to pitch different types of media outletsThe biggest mistakes people make in doing their own PR Interview tips and tricks Q&A - Have you pitched a client to the press and not gotten the response you were looking for? Have you seen a competitor get a particular placement and want to know how to replicate that success? Do you have an upcoming story you'd like to pitch and want to walk through the best approach? Lets walk through real life examples to get actionable insights!For a sneak peak, check out this video: https://youtu.be/UaLjhJSOmPE
Review the marketing essentials every start-up needs to understand to start and grow a successful company. From Mission/Vision Statement to Value Proposition to Top-of-Mind presence in a customer's mind.Will use the updated book for primary workshop effortshttps://www.amazon.com/Marketing-Essentials-Start-Ups-New-Business/dp/0964431904/ref=sr_1_2?qid=1575847415&refinements=p_27%3AJay+Jason+Bartlett&s=books&sr=1-2&text=Jay+Jason+Bartlett